Facebook is great! How can I market faster/more effectively?

I have gotten good with CL and am able to get leads, but the leads that come off facebook are so damn easy to sell!

What I'm promoting are home improvement services. And I haven't really had a specific method or technique like I do on craigslist.

I'm not even posting about home improvement which is interesting. I wound up finding a great episode from ABCs Shark Tank (the one where the kid pitches element bars), and posted it on my profile. Then I noticed a couple leads came into my facebook account asking for home improvement work (which completely caught me off guard tbo).

Well one of those jobs sold for $13,000 and I got an $800 commission from that. Yes, from posting 1 video on facebook. Think about that. Now I am thinking, between FB & CL, I can really scale things up.

I can turn this into a 5 figure/month business and know I can. Right now I'm at 4 figures/month just from CL alone.

My *original* plan was to scale up CL and simply post more ads. But this is the second lead I've got from facebook, that I didn't even advertise for. And like I said, the leads sell FAST. So facebook has been distracting me in a good way. I'm assuming its because of the trust factor and social proof.

So my question now is what is the RIGHT way to scale up FB?
Is it all about posting quality content? Should I be using PPC too?

The odd thing is I rarely post on my facebook account, and these last couple leads are making me realize that I'm an idiot. For ignoring facebook that is.

How do I scale? Do I just get on a regular schedule of posting hi quality content? Then set up a few PPC campaigns on the side? How do you guys do it? I feel theres a ton of money to be made here & would like to see how the pro's are doing it.

Thanks - Red