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Unread 10th October 2012, 07:42 PM   #1
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Default How much should I charge for my social media marketing services?

SOCIAL MEDIA MANAGERS...HOW MUCH DO YOU CHARGE FOR YOUR SERVICES?

Im launching my own social media marketing mgmt/consulting business & working on my first price quote right now. This guy doesn't have a ton of money but really needs my help & will jump for the right price. I also really need to sign my first customer...so Im nervous I'll quote too high.

My services will be working with Facebook, Google+, Twitter & Pinterest. Whatever network makes the most sense for each business will determine the amount of time/content devoted to each.

Packages:
1. Initial Social Media Potential Assessment & Recommendations.
I will do this for every client in order to determine what platforms they need to be on. Help them identify specific goals, target audience etc. Basically, I will ask them a bunch of relevant questions, then research it all and come back with an overall/general but insightful social marketing recommendation based on targeted customer, industry, geography and competition.
This will vary greatly from business to business. I had not originally planned to charge for this, but it can often require alot of time and effort. But I'd like to have a set fee if possible. (NOTE: I already did this for the person I am quoting right now and didnt charge...the time I spent putting that info together is actually why I decided I should charge for it).

Once the initial assessment & recommendations are given, the client can choose to have me either:

1. Set up & customize (with profile pics/cover photos etc) their social media accounts/pages (if they do not have them).
2. If they already have pages...I can enhance/spruce em up if needed. (SMALLER SET ONE-TIME FEE)
3. If they need to create any tabs..(SET FEE RANGE PER TAB)

If they want to maintain their own postings & updates...then they can stop here OR sign up for
for a full service plan with:
1. Dedicated activity/content maintenance...number of updates/posts/tweets will vary depending on industry and set objectives. (set monthly fee ranging on time required)
2. FB Advertising Campaign- (set monthly fee for placing, creation and design of ads (Seperate fee from their advertising budget).
3. Contests will be a seperate fee as well.

I know that this is a pretty wordy post...but I cannot decide how much to charge.

ANY ADVICE IS WELCOME!!!!!!!!!!!!!!!! I'll gladly accept ballpark figures : )

It would also be very helpful to hear what all ya'll are charging.

please help!!!! Thanks in advance!

Becca
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Unread 10th October 2012, 07:48 PM   #2
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Default Re: How much should I charge for my social media marketing services?

This may not be a great help to you but its pretty hard to price :-)

But try and see how much value you will be adding to the company you are helping...

So if your efforts bring in an extra 1000 for the company then you could charge a percentage of that figure...

I use to do it on a rolling scale in the past so the more traffic I bought to a site the more I would charge.

I have actually now wound down my service offering to companies as clients are just a headache and I actually make more money driving traffic to my own sites :-)

Danny

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Unread 10th October 2012, 08:37 PM   #3
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Default Re: How much should I charge for my social media marketing services?

Quote:
Originally Posted by Danny Cutts View Post
This may not be a great help to you but its pretty hard to price :-)

But try and see how much value you will be adding to the company you are helping...

So if your efforts bring in an extra 1000 for the company then you could charge a percentage of that figure...

I use to do it on a rolling scale in the past so the more traffic I bought to a site the more I would charge.

I have actually now wound down my service offering to companies as clients are just a headache and I actually make more money driving traffic to my own sites :-)

Danny
Well this guy is actually starting a new business. It's a medical assistance training program with one class in the spring semester and another in the fall. He is going 50 50 with the doctor & classes will be held on Saturdays for 12 weeks. Tuition is $3700 & they're shooting for around 13 students each semester. I'm not sure if that will be the only influx of revenue. I forgot to ask.

He created his own website...so you know how that goes. He has a very distinct target audience...women within 25 miles of here between the ages of 18 to 25.

I honestly think Google Adwords would really help him, but its' not in my expertise. He can target that audience on FB and I figured once he sets up the Google+ page and registers his business (he needs me to help him to do that) he can look into doing Google Adwords Express.

But he' gotta get set up online asap. He's a friend so I dont mind go a little above and beyond to help him out.

He originally said he had a $500/year ad budget...I laughed and explained to him why that was crazy. But it means I needs to carefully figure it out.

I have a friend whose husband buys and sells online leads...I called him to see what that'd cost but he hasnt called me back.

hope that all made sense
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Unread 10th October 2012, 09:56 PM   #4
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Default Re: How much should I charge for my social media marketing services?

Geographical position plays a bigger role in social media marketing. People from Europe will value social media marketing and they will be ready to pay high price for it. On the other hand, if you get into countries from third world, they will not value it because they are reliant in viral marketing till now.
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Unread 10th October 2012, 10:20 PM   #5
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Default Re: How much should I charge for my social media marketing services?

I agree with Danny's opinions, you can evaluate how much value you can bring to your clients via your services first, then it will be easy to promote to your clients.

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Unread 11th October 2012, 06:01 AM   #6
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Default Re: How much should I charge for my social media marketing services?

Well its a tough one that....

Maybe tackle it like an affiliate product? Get a commission for every one you sign up?

Danny

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Unread 11th October 2012, 09:57 AM   #7
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Default Re: How much should I charge for my social media marketing services?

Quote:
Originally Posted by Danny Cutts View Post
So if your efforts bring in an extra 1000 for the company then you could charge a percentage of that figure...
Keep in mind: social media has a notoriously poor ROI.

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Unread 11th October 2012, 12:20 PM   #8
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Default Re: How much should I charge for my social media marketing services?

Yikes. So glad I posted on here. I am setting myself up for failure with this one! I think that for this client, I should probably just offer to create their profiles for them etc and map them out a plan. Then let them take over the reigns.
I don't want that much riding on my shoulders for $150/ month.

What about setting them up on everything and giving them direction -for $150 flat fee?

I'm stressing myself out. Couldn't sleep last night.

Thank you all for your thoughts.

What about my general services for other clients?

What do I need to change? Please help!!!
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Unread 11th October 2012, 01:47 PM   #9
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Default Re: How much should I charge for my social media marketing services?

Oh and I live in the south...so rates would be much less down here
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