6 replies
Do you outsource any of your social media marketing?
If so, which parts? what is most effective?
#outsourcing #smm
  • Profile picture of the author Morgan Westerman
    Hi CirclofDocs,

    I work with an agency with over a hundred clients. We offer SEO and Social Media Marketing. I put our SMM program together and then set up the entire project to be run by an outsourcing team. I went to the Philippines and personally interviewed, hired, and trained our team to do everything including setting up client accounts for Facebook, Twitter, YouTube, LinkedIn, Google+, and Pinterest, designing custom graphics for each platform, creating YouTube videos and uploading/optimizing them, creating Facebook Apps ... and doing all of the ongoing management of the clients' profiles (Updating, Sharing, Tweeting, Pinning, Liking, Commenting, Posting, etc.) Our outsourcing team also does monitoring and reporting for clients. I trained them on all of the software we use from our CRM and reporting, to automation and auto-posting tools, to Facebook app software.

    If you want to outsource part or all of your social media, it's definitely possible to manage effectively but I would advise you to be able to train your team on every step of your process.
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    • Profile picture of the author CircleofDocs
      Would love to learn more about your services
      Originally Posted by Morgan Westerman View Post

      Hi CirclofDocs,

      I work with an agency with over a hundred clients. We offer SEO and Social Media Marketing. I put our SMM program together and then set up the entire project to be run by an outsourcing team. I went to the Philippines and personally interviewed, hired, and trained our team to do everything including setting up client accounts for Facebook, Twitter, YouTube, LinkedIn, Google+, and Pinterest, designing custom graphics for each platform, creating YouTube videos and uploading/optimizing them, creating Facebook Apps ... and doing all of the ongoing management of the clients' profiles (Updating, Sharing, Tweeting, Pinning, Liking, Commenting, Posting, etc.) Our outsourcing team also does monitoring and reporting for clients. I trained them on all of the software we use from our CRM and reporting, to automation and auto-posting tools, to Facebook app software.

      If you want to outsource part or all of your social media, it's definitely possible to manage effectively but I would advise you to be able to train your team on every step of your process.
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      • Profile picture of the author Morgan Westerman
        Originally Posted by CircleofDocs View Post

        Would love to learn more about your services
        sure thing ... sent you a private message. we offer 3 standard packages to our retail clients and similar packages at wholesale rates for resellers who outsource to us.
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        • Profile picture of the author neighborhub
          Originally Posted by Morgan Westerman View Post

          sure thing ... sent you a private message. we offer 3 standard packages to our retail clients and similar packages at wholesale rates for resellers who outsource to us.
          Morgan, Can you pop me a private message as well. I want to see what all you are currently offering.
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          Neighbor Hub
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  • Profile picture of the author Fabio Cuffaro
    Outsourcing is a little tricky, but if you can't do it all yourself, it's best to outsource. Where I find it tricky is in the interaction with followers. The person doing the marketing must have a good understanding of what your objectives are and your product/service.

    The most effective is content. Take for example a FB page. A successful campaign will have people interacting with what you are posting. Frequency of posts is key, but understanding who is Liking your page providing content for that specific audience is of the utmost importance. That way when you post your promotional content the chance of conversion is higher. This is what a person must understand when you outsource.
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  • No, we do our SMM campaigns all by our-self, we know our product/service, we know how to build up strategies, we know how to execute well and keep track of it. All is counted is the intention and willingness and others can't do well except the person who built up product/service.
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