My question is, how far off your company's mandate are you comfortable straying from in order to post content that people really want to read and share? If you are an internet marketing company, do people just want to read about marketing trends and SEO tips all day? Maybe industry people do, but industry people aren't your clients. We want to get non-marketing people as our followers. So posting things of interest to that audience would involve going beyond the world of internet marketing and posting all kinds of stuff.
Just wondering what works here, any input?
Same thing goes for our blog. It's full of marketing and tech articles, which are great, but I'm wondering if/how it should branch out to expand our audience.
Thanks for any input.