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Facebook Ads CTR

by ryshark
11 replies
Please help me understand this. I'm running an ad for my first time on Facebook. When I look at the full report it shows a CTR of 1.193%. But it also shows 36 clicks and 3017 impressions. How do they come up with 1.193%?
36 / 3017 = .012%. What am I missing here? It is a CPM style ad and that shows .08 cents per click.
#ads #ctr #facebook
  • Profile picture of the author backlinksninja
    Originally Posted by ryshark View Post

    Please help me understand this. I'm running an ad for my first time on Facebook. When I look at the full report it shows a CTR of 1.193%. But it also shows 36 clicks and 3017 impressions. How do they come up with 1.193%?
    36 / 3017 = .012%. What am I missing here? It is a CPM style ad and that shows .08 cents per click.
    I think you missed a "ZERO" in your calculations.

    (36 x 100)/3017 = 0.01193 OR 1.193%

    BTW: Pretty healthy CTR though.
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    • Profile picture of the author ryshark
      Originally Posted by backlinksninja View Post

      I think you missed a "ZERO" in your calculations.

      (36 x 100)/3017 = 0.01193 OR 1.193%

      BTW: Pretty healthy CTR though.
      You are right; now I feel stupid. Thanks for taking a moment to point that out to me.
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  • Profile picture of the author A007A
    hi friends
    i have no idea about CTR so please help me
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    • Profile picture of the author backlinksninja
      Originally Posted by A007A View Post

      hi friends
      i have no idea about CTR so please help me
      Hi Dear,

      CTR = Click Through Rate. This mean how many people might have seen the add displayed on their page and out of them how many was enticed to click on that ad. This ratio is termed as CTR and normally discussed as a %.

      In the above example: He received an average of 1.2 people clicking his ads out of 100 people seeing this ad.
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      • Profile picture of the author BlaZeX
        Also a healthy CTR normally means any percentage above 1%

        That means, for every 100 impressions you get 1 click. This is excellent.
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      • Profile picture of the author ryshark
        Originally Posted by backlinksninja View Post

        Hi Dear,

        CTR = Click Through Rate. This mean how many people might have seen the add displayed on their page and out of them how many was enticed to click on that ad. This ratio is termed as CTR and normally discussed as a %.

        In the above example: He received an average of 1.2 people clicking his ads out of 100 people seeing this ad.
        On day-2 my CTR for the same ad was only .583% which brought my overall CTR to 1.004%. It's still early, but my CTR for today is back up to 1.2%. The cool thing is that out of 40-clicks I got 36-Likes...... Tomorrow I plan to start directing that ad at my site instead of my FB page.
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        • Profile picture of the author backlinksninja
          Originally Posted by ryshark View Post

          On day-2 my CTR for the same ad was only .583% which brought my overall CTR to 1.004%. It's still early, but my CTR for today is back up to 1.2%. The cool thing is that out of 40-clicks I got 36-Likes...... Tomorrow I plan to start directing that ad at my site instead of my FB page.
          Mate,

          Just a caution. Please be mindful of the fact that FB will charge you more if you send traffic to a page outside FB. Maybe that would be a good experiment for you.
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          • Profile picture of the author ryshark
            Originally Posted by backlinksninja View Post

            Mate,

            Just a caution. Please be mindful of the fact that FB will charge you more if you send traffic to a page outside FB. Maybe that would be a good experiment for you.
            I didn't know that either; Thanks again! If they charge anywhere near what adwords charges, then I would be better off with adwords
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            • Profile picture of the author jsadimat
              I have learnt much about CTR on this thread. Thanks to you guys who contributed
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  • Profile picture of the author alan01
    How I increase my CTR?
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    • Profile picture of the author ryshark
      Originally Posted by alan01 View Post

      How I increase my CTR?
      Create a more attractive and more directed to your exact customers. This is day 3-of FB ads for me ad it is now looking that my CTR just keeps getting worse every day. At this pace I may need to switch to CPC.
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