Facebook Ad tips: How many "Likes" are you getting for your FB Ad spend?
Hey everyone,
After some testing I've managed to get what I think is a 'decent' rate of strike with getting likes for my FB pages and am currently getting 400-650 likes for a $50 Facebook Ad spend. I've yet to fully test how well this will monetize but my likers are engaging well with my content (some people are going through the entire page liking 15-20 posts!), I am driving traffic to my sites and collecting some ad revenue. It's looking as though within a month or 2, with continued FB engagement, that I should break even on the traffic and then it's profit. Plus people are sharing the content which leads to further likes and social reach.
This method is also fully legit - a lot better than buying likes from crummy fiverr gigs, which are almost all fake profiles that will lead to no further engagement. Or worse a possible ban. In a word - screw that! I would seriously advise not to bother. A Facebook page should be seen as an investment and engagement is key.
What I like about FB ads in general is that you can spend $5 per test item and quickly see if something is going to work or not. So I will create a handful of ad variations, run them all at the same time and keep the winner as a "control". Then try to 'beat the control', again keeping the winner(s) until you are happy with performance.
These are some of the settings / I used for this:
1) Got to have high quality content on the FB page to start with - but first create high quality stuff on your own site, then link to it in "image posts" on FB. Pin your best performing post to the top of the page when you are driving traffic to the page as it is the first thing your new audience will see.
2) Choose your own FB page as a destination and then on "What would you like to do?" set "Get more likes".
3) Allow FB to calculate pricing CPM "Auto optimized" ("Optimization:
Your bid will be optimized to get more likes on your Page") as opposed to setting my own price. Huge difference over both CPC and regular CPM.
4) Images to be as eye catching as possible and this will make a big difference.
I've had the most success with images that contain bright elements that don't quite make sense, if you can create something with a fat strip of luminous color obscuring one side of the image that makes someone's eye think "what the heck is that" for a long enough time to even notice your ad, you are on the right track because only then will they notice your headline. If the headline has high appeal and the image makes people go "huh?" it can sometimes work really well. Try some off the wall images. Make the damn thing jump off the page into their eye sockets any way you can. Just don't be boring. Or show boobs (FB doesn't like them!).
5) Targeting. Some people like to narrow the targeting down, I've done the opposite. For popular niches, try this one to start with, select all 6 major English speaking countries (USA, UK, Ireland, Australia, Canada, New Zealand) and then split test male against female with two otherwise-identical ads. Or if you are running something with clear polarity (computer stuff, sports, fashion, beauty products etc) then you can skip this step and jump to all male or all female. So my ad can be shown to 100,000,000 people. I will also set the age group to 20+... untested I confess but assuming that most youngsters are doing less online shopping therefore harder to monetize. Pick the winning demographic and split test it further. Allow a 24h period to fully evaluate international traffic due to the time zone differences. And so on.
6) Facebook delivers the traffic evenly throughout the day, though I have noticed that if you start an ad half way through the day, you get a burst of traffic until the delivery 'catches up' with the amount that should have been delivered by that time of day. What this means is that you can test ads really quickly which I love: First, create your ads before you need them, so as to get them approved and ready to switch the traffic on when you are ready for it.
Then, you can set the spend cap higher than it needs to be and manually switch the traffic off shortly afterwards, so as to run your test in a short period of time.
Another bonus of this is that you can experiment with testing different times of day for your traffic. Some stuff will convert way better at certain times of day / week.
Anyway just a few tips, what do you think? Am I on the right track? What's working for you?
After some testing I've managed to get what I think is a 'decent' rate of strike with getting likes for my FB pages and am currently getting 400-650 likes for a $50 Facebook Ad spend. I've yet to fully test how well this will monetize but my likers are engaging well with my content (some people are going through the entire page liking 15-20 posts!), I am driving traffic to my sites and collecting some ad revenue. It's looking as though within a month or 2, with continued FB engagement, that I should break even on the traffic and then it's profit. Plus people are sharing the content which leads to further likes and social reach.
This method is also fully legit - a lot better than buying likes from crummy fiverr gigs, which are almost all fake profiles that will lead to no further engagement. Or worse a possible ban. In a word - screw that! I would seriously advise not to bother. A Facebook page should be seen as an investment and engagement is key.
What I like about FB ads in general is that you can spend $5 per test item and quickly see if something is going to work or not. So I will create a handful of ad variations, run them all at the same time and keep the winner as a "control". Then try to 'beat the control', again keeping the winner(s) until you are happy with performance.
These are some of the settings / I used for this:
1) Got to have high quality content on the FB page to start with - but first create high quality stuff on your own site, then link to it in "image posts" on FB. Pin your best performing post to the top of the page when you are driving traffic to the page as it is the first thing your new audience will see.
2) Choose your own FB page as a destination and then on "What would you like to do?" set "Get more likes".
3) Allow FB to calculate pricing CPM "Auto optimized" ("Optimization:
Your bid will be optimized to get more likes on your Page") as opposed to setting my own price. Huge difference over both CPC and regular CPM.
4) Images to be as eye catching as possible and this will make a big difference.
I've had the most success with images that contain bright elements that don't quite make sense, if you can create something with a fat strip of luminous color obscuring one side of the image that makes someone's eye think "what the heck is that" for a long enough time to even notice your ad, you are on the right track because only then will they notice your headline. If the headline has high appeal and the image makes people go "huh?" it can sometimes work really well. Try some off the wall images. Make the damn thing jump off the page into their eye sockets any way you can. Just don't be boring. Or show boobs (FB doesn't like them!).
5) Targeting. Some people like to narrow the targeting down, I've done the opposite. For popular niches, try this one to start with, select all 6 major English speaking countries (USA, UK, Ireland, Australia, Canada, New Zealand) and then split test male against female with two otherwise-identical ads. Or if you are running something with clear polarity (computer stuff, sports, fashion, beauty products etc) then you can skip this step and jump to all male or all female. So my ad can be shown to 100,000,000 people. I will also set the age group to 20+... untested I confess but assuming that most youngsters are doing less online shopping therefore harder to monetize. Pick the winning demographic and split test it further. Allow a 24h period to fully evaluate international traffic due to the time zone differences. And so on.
6) Facebook delivers the traffic evenly throughout the day, though I have noticed that if you start an ad half way through the day, you get a burst of traffic until the delivery 'catches up' with the amount that should have been delivered by that time of day. What this means is that you can test ads really quickly which I love: First, create your ads before you need them, so as to get them approved and ready to switch the traffic on when you are ready for it.
Then, you can set the spend cap higher than it needs to be and manually switch the traffic off shortly afterwards, so as to run your test in a short period of time.
Another bonus of this is that you can experiment with testing different times of day for your traffic. Some stuff will convert way better at certain times of day / week.
Anyway just a few tips, what do you think? Am I on the right track? What's working for you?
➤ Need Social Media Content?
"If there is no door, it becomes necessary to break out through the wall."
"If there is no door, it becomes necessary to break out through the wall."