How to Rank and Market your YouTube Videos: Step by Step Blueprint

by 72 comments
So I've decided to put together a brief but comprehensive guide to YouTube Marketing for the readers of this forum. I get asked how to rank videos in YouTube several times a day by my clients (I'm a local SEO consultant and an online backlinks broker), and I find myself amazed at how misunderstood certain elements are. Ranking Videos is not Rocket Science. Many times getting a video up the SERPS is much easier than ranking a site or even a Web 2.0 property.


Over optimization penalties do not come into effect. Backlinking penalties don't matter, and hey videos are cheap to either make yourself, or outsource for a few bucks, yet they can bring amazing amounts of highly targeted traffic to your site/product/cpa or just for the Ad revenues. And you have two separate (though obviously related) platforms where you can get your traffic; The SERPs and YouTube Search.

So here's the Deal
Step by Step:

1. For every product/niche you are targeting you want to create a separate YouTube channel. So if you're targeting "Lose Weight in 30 Days", get create a channel called "Lose Weight in 30 Days" or something very close "Lose Weight in 30 Days Fast" "Lose Weight in 30 Days Guaranteed". This will be a major SEO boost to your videos. More importantly this channel will allow you to successfully market all related keywords: "Lose weigh in 30 Days Review" "Best Lose Weight in 30 Days Product" "Learn How to Lose Weight in 30 Days", etc.



2. Your Title Means Everything. Your title is the single most important onPage factor for your video. Title your video exactly the keyword you are targeting. "Lose Weight in 30 Days" is your title. Don't put anything else in there. If you're going after "Lose Weight in 30 Days Review"
that's your title.


*** A little side note here, before you start going after "Make Money Online" check out the videos first. If they have 20,000+ views and have been around for a while, and are on a popular channel with loads of subscribers... do yourself a favor and look for something else


3. Description. 2nd most important onPage factor. Place your keyword first, then your url. i.e. Lose Weight in 30 Days: http://www.mysite.com and then put a nice keyword loaded description. YES you can keyword stuff here. Mention you keyword at least 3 times, use LSI permutations and all that other fun stuff.


4. Tags 3rd most important onPage factor. Use up all the tags you can. Keyword stuff like crazy, but also use the recommended tags that YouTube provides (their so nice to us). If you’re not using up all the tags, you are leaving out potential search streams for your video, and depriving it of full SEO merit. YouTube allows a maximum of 30 characters for any single tag, and a maximum of 500 characters for all combined tags. So use them up.


******************

Alright, your Video is as optimized as it's ever going to be. Time for the offPage factors.

1. Views. You need more views than your competing videos. It's really that simple. If you don't have more views, chances of you overtaking a video especially if its been around a bit longer and is also onPage optimized are slim. You can purchase views directly, although you really need to look for something called "slow views", and not the bot style mobile views that you could do 10,000 in 3 hours (no joke) as these are really being heavily discounted by YouTube now.



Better yet, get singed up for some social exchanges like AddmeFast, YouLikeHits, Vagex, and leave your browser open 24/7 collecting credits for YouTube Views. If you have an old PC laying around gathering dust, now's the perfect time to hook it up, and let it become a tokens collector on these sites. In a few days running 24/7 you can have enough credits for 20,000 views. Or buy them, its up to you, but you need the views.


2. Use the exact same services to get you videos tons of "likes" comments, and subscribes to your video channel. You would never just have views without these other metrics coming into play, so make everything look as natural as possible.


3. This is the one that most don't know about, and this will make or break your whole campaign. Video embeds. The code from the YouTube Video used on other sites. This is huge. The references actually show up under the video (sometimes). Embed everywhere you can. Use the video on your Blog, paste it on your Fanpage, paste it on your personal Facebook wall, Web 2.0 properties you control (Think Squidoo, Multiply, Weebly, etc.) and anywhere else you can.

Here's my personal list of sites accepting YouTube Embed Code Directly for Sharing:


Flixya.com
SBNation.com
Indyarocks.com
Twitvid.com
Wonderhowto.com
Spike.com
Break.com
Myvidster.com
Videosift.com
Buzzfeed.com

The great think about these sites, is you can just paste you YouTube code right in. They are high PR, high Traffic sites, so if you have an interesting video you will get views and possibly conversions. They will boost both your internal Youtube Rankings, and google SERPs

*************************

And that really is YouTube marketing in a nutshell. If your also after google SERP placement then you need to have these 3 elements dialed in, as well as backlinking. YouTube videos are much much more resilient than say a website, or even Web 2.0 property when it comes to what you can get away with as far as blasting it. Social Bookmarks, Wikis, and some nice Forum Profiles work really well here, and just some Fiverr gigs will do the trick.


A world of warning Scrapebox AA (auto-apptove) comment blasts are a Big NO NO now. I've tested this vigorously, and they just drop even Facebook pages now. I wouldn't even use them to index my backlinks now, and so am suggesting you stay away from them for YouTube videos also. However a few niche related manually placed comments would be a great addition.

A Few Other Top Tips:

-give your channel some authority in your niche. If your target videos are on weight loss, be sure to include a few on "healthy living" "dieting tips" "keeping fit", etc. Not only will this give you channel and all its videos a nice boost in authority which will translate to better rankings, you now also have a very nice sales funnel in place, so that even if a viewer wasn't particularly captivated by the first video of your they saw, they might well like the looks of one of your other videos which are auto suggested by YouTube.

-Youtube now gives you the option to feature other channels on your channel. Make use of this to again gain higher authority, and create a much more rewarding user experience (to which they will want to come back). Obviously don't feature channels that are in direct competition to yours, but something related to your niche would work very well.

Hopefully this has been an informative guide to you guys. Remember, you won’t get very far unless you take action. So go ahead and put these techniques into use. Come back and let us know how it worked out for you.s
#social networks #blueprint #market #rank #step #videos #youtube
  • Profile picture of the author Niko A Berezkin
    Well I'm glad everyone enjoyed this :rolleyes:
    • Profile picture of the author kristeena
      It is a wonderful piece of information for all Video marketers.
      Well done.

      Note: Also use Article directories posts and Press Release for building back-links.
  • Profile picture of the author anwar001
    Its an awesome post. Nice of you to take the time to write this long post. I have heard of video embedding in the past and how it can have an effect on video rankings. I will really try this thing out now and lets see how much impact it will have on the video rankings.

    Can you specify if you have tested different video lengths and do they have any effect on the rankings?
    • Profile picture of the author Niko A Berezkin
      Can you specify if you have tested different video lengths and do they have any effect on the rankings?
      You know all my video have been around 3-5 minutes in length, and most in the form of reviews. I cannot give you an exact answer to this question. Perhaps somebody else reading this who has tested this factor could jump in?
  • Profile picture of the author franktwin
    Thanks for sharing this post... I appreciate the hard efforts of your legwork and I will certainly benefit from this.

    Cheers,
    • Profile picture of the author Niko A Berezkin
      Originally Posted by franktwin View Post

      Thanks for sharing this post... I appreciate the hard efforts of your legwork and I will certainly benefit from this.

      Cheers,
      Absolutely. Glad you found it useful
  • Profile picture of the author blu3ros3
    Thank you for the great tips
  • Profile picture of the author dollaring
    that is great,thanks!
    how long rank a youtube video?
    • Profile picture of the author tagr79
      Nice, and very helpful.... mind if I ask what LSI is?
    • Profile picture of the author Niko A Berezkin
      that is great,thanks!
      how long rank a youtube video?

      Honestly, if there's only 2,000 or so competing videos, and its not terribly commercial keyword I've ranked videos in top 3 using the above steps in just a few days, and started to see a bit of traffic. The trick there is to nail a bunch of keywords so that the little traffic, in fact turns into something significant.
  • Profile picture of the author MarvyDery
    thanks for sharing. i have read a wso that contains all these info and i must say good work for sharing this for free
    • Profile picture of the author Niko A Berezkin
      Originally Posted by MarvyDery View Post

      thanks for sharing. i have read a wso that contains all these info and i must say good work for sharing this for free
      No problem YouTube Marketing is a piece of cake if you apply all these steps. Just thought Warriors would benefit. Thanks.
  • Profile picture of the author satriasaka
    how keyword in youtube appear in page one google ?
    • Profile picture of the author Niko A Berezkin
      Originally Posted by satriasaka View Post

      how keyword in youtube appear in page one google ?
      Well first off not all keywords will have videos associated with them. If a given keyword doesn't have a video or videos in the SERPS, it's probably not a good idea to try to rank it in the SERPS. There's no set rules for which keywords google will show videos and for which it will not (at least not that are known outside of google)

      But, if there are videos somewhere on the first 2 pages, you can go ahead and assume you too can rank your in there..... just follow all the steps I have outlined, and you will be well on your way
  • Profile picture of the author anonymous1980
    Hey, firstly, thanks for writting up such a long and informative post.

    Now, i'm curious about these view exchange sites like vagex, youlikehits, etc. Isn't it against Youtube policies to use them? I mean, don't get me wrong, i would be glad to use a couple of them to increase the views on some of my videos. Who wouldn't?

    But doesn't that just increase your chances of your video getting erased, or your account banned? I would be pretty damn frustrated after i gained 1 - 2k views to suddenly wake up a month later with my account banned on youtube.
    • Profile picture of the author Niko A Berezkin
      Originally Posted by anonymous1980 View Post

      Hey, firstly, thanks for writting up such a long and informative post.

      Now, i'm curious about these view exchange sites like vagex, youlikehits, etc. Isn't it against Youtube policies to use them? I mean, don't get me wrong, i would be glad to use a couple of them to increase the views on some of my videos. Who wouldn't?

      But doesn't that just increase your chances of your video getting erased, or your account banned? I would be pretty damn frustrated after i gained 1 - 2k views to suddenly wake up a month later with my account banned on youtube.
      Only thing to worry about YouTube videos is copyright infringement. And to be honest, even if a video or account gets banned... who cares. It's not like having a site penalized. Open another account, and put up more video. Quantity over quality frequently prevails in YouTube marketing.
  • Profile picture of the author foxtrot3
    Nice contribution - Thanks for posting.
  • Profile picture of the author YasirYar
    Also, never forget to use social media because it can positively give you quality traffic and brand awareness.
  • Profile picture of the author foxtrot3
    Quick question - What's your opinion on using your keyword twice in the title?
    Blue Widgets - Blue Widgets are the key to success.

    .
  • Profile picture of the author winz
    Nice info
    Thank you for sharing
  • Profile picture of the author RedShifted
    Just so you know I've been blasting my videos with scrapebox links for 6 months now and they have not done harm to 1 video yet. But I don't use AA lists. I harvest my own lists relevant to the niche I'm targeting, write a bunch of somewhat relevant comments, some vague asskissing comments, then hope for a small percent to get approved, which works well.

    What I find works best with youtube is targeting as many different keywords as possible with as many videos as possible. Instead of rushing videos and submitting crap for all these different keywords, make 1 high quality video, and upload it multiple times by making slight changes to the video. I usually have an intro/outro that is just an ad, and I shorten or lengthen the time of the intro/outro to make each video "unique".

    This way I have 1 high quality video, uploaded 20-25 times, targeting multiple different keywords that the video is relevant for. Then I backlink them all with scrapebox and some free auto backlinkers online. For select videos, which are likely to be my best target keywords, I will order a fiver gig to blast it with natural likes/views/subscribers/comments (I order a 2 month drip feed service).

    One of the hardest things to do with youtube, or anything for that matter, is "proper" keyword research. Sometimes, you can research 1 keyword for hours. Especially if it appears to be a low search keyword, but you believe that a lot of people are actually searching for it. Sometimes I will research 1 long tail keyword for 2-3 hours straight. Checking competitor backlinks, how long they've been targeting that keyword with their site, what google says, what youtube says, how optimized sites are, if there are google places ranking (for local keywords), how many videos on youtube target that keyword etc etc.

    Often times I find myself using a lot of "calculated intuition". Its hard to explain. But I do a ton of research on keywords, then get to work uploading tons of youtube videos. Then I have to make an estimated guess to figure out which ones would be the best to promote, and which ones can rank without promotion. Eventually, after a few weeks / months, many of those videos land on page 1, and its usually the videos I'm not expecting, that rank in the top 3. But I still believe keyword research is important, because you should get a higher % in the top 3 positions of google. Like instead of uploading 100 videos and only having 10% hit the top 3, you can have 20-30% hit the top 3.

    And thats basically how I approach it. Like a science.

    Doing it this way really works great. >>>ESPECIALLY<<< if you are targeting a niche that hasn't really been saturated yet on youtube, which is what I'm doing now. You need that leverage in both niche selection and keyword selection.

    So my best advice, take A LOT of time doing keyword research. It will help a lot.
    • Profile picture of the author Niko A Berezkin
      Originally Posted by RedShifted View Post

      Just so you know I've been blasting my videos with scrapebox links for 6 months now and they have not done harm to 1 video yet. But I don't use AA lists. I harvest my own lists relevant to the niche I'm targeting, write a bunch of somewhat relevant comments, some vague asskissing comments, then hope for a small percent to get approved, which works well.

      What I find works best with youtube is targeting as many different keywords as possible with as many videos as possible. Instead of rushing videos and submitting crap for all these different keywords, make 1 high quality video, and upload it multiple times by making slight changes to the video. I usually have an intro/outro that is just an ad, and I shorten or lengthen the time of the intro/outro to make each video "unique".

      This way I have 1 high quality video, uploaded 20-25 times, targeting multiple different keywords that the video is relevant for. Then I backlink them all with scrapebox and some free auto backlinkers online. For select videos, which are likely to be my best target keywords, I will order a fiver gig to blast it with natural likes/views/subscribers/comments (I order a 2 month drip feed service).

      One of the hardest things to do with youtube, or anything for that matter, is "proper" keyword research. Sometimes, you can research 1 keyword for hours. Especially if it appears to be a low search keyword, but you believe that a lot of people are actually searching for it. Sometimes I will research 1 long tail keyword for 2-3 hours straight. Checking competitor backlinks, how long they've been targeting that keyword with their site, what google says, what youtube says, how optimized sites are, if there are google places ranking (for local keywords), how many videos on youtube target that keyword etc etc.

      Often times I find myself using a lot of "calculated intuition". Its hard to explain. But I do a ton of research on keywords, then get to work uploading tons of youtube videos. Then I have to make an estimated guess to figure out which ones would be the best to promote, and which ones can rank without promotion. Eventually, after a few weeks / months, many of those videos land on page 1, and its usually the videos I'm not expecting, that rank in the top 3. But I still believe keyword research is important, because you should get a higher % in the top 3 positions of google. Like instead of uploading 100 videos and only having 10% hit the top 3, you can have 20-30% hit the top 3.

      And thats basically how I approach it. Like a science.

      Doing it this way really works great. >>>ESPECIALLY<<< if you are targeting a niche that hasn't really been saturated yet on youtube, which is what I'm doing now. You need that leverage in both niche selection and keyword selection.

      So my best advice, take A LOT of time doing keyword research. It will help a lot.
      Could not agree more. Just as I allude to this concept also. Target lots of keywords. Research your keywords. Definitely re-purpose your videos by simply changing length.

      Scrapebox also agreed. Scraping a niche specific list is the way to go. AA spammed out to death with "Viargra" "make money fast" style links are completely toxic now... stay away.

      Thanks for a great contribution to this thread.
    • Profile picture of the author SuccessMarketer
      Originally Posted by RedShifted View Post

      Just so you know I've been blasting my videos with scrapebox links for 6 months now and they have not done harm to 1 video yet. But I don't use AA lists. I harvest my own lists relevant to the niche I'm targeting, write a bunch of somewhat relevant comments, some vague asskissing comments, then hope for a small percent to get approved, which works well.

      What I find works best with youtube is targeting as many different keywords as possible with as many videos as possible. Instead of rushing videos and submitting crap for all these different keywords, make 1 high quality video, and upload it multiple times by making slight changes to the video. I usually have an intro/outro that is just an ad, and I shorten or lengthen the time of the intro/outro to make each video "unique".

      This way I have 1 high quality video, uploaded 20-25 times, targeting multiple different keywords that the video is relevant for. Then I backlink them all with scrapebox and some free auto backlinkers online. For select videos, which are likely to be my best target keywords, I will order a fiver gig to blast it with natural likes/views/subscribers/comments (I order a 2 month drip feed service).

      One of the hardest things to do with youtube, or anything for that matter, is "proper" keyword research. Sometimes, you can research 1 keyword for hours. Especially if it appears to be a low search keyword, but you believe that a lot of people are actually searching for it. Sometimes I will research 1 long tail keyword for 2-3 hours straight. Checking competitor backlinks, how long they've been targeting that keyword with their site, what google says, what youtube says, how optimized sites are, if there are google places ranking (for local keywords), how many videos on youtube target that keyword etc etc.

      Often times I find myself using a lot of "calculated intuition". Its hard to explain. But I do a ton of research on keywords, then get to work uploading tons of youtube videos. Then I have to make an estimated guess to figure out which ones would be the best to promote, and which ones can rank without promotion. Eventually, after a few weeks / months, many of those videos land on page 1, and its usually the videos I'm not expecting, that rank in the top 3. But I still believe keyword research is important, because you should get a higher % in the top 3 positions of google. Like instead of uploading 100 videos and only having 10% hit the top 3, you can have 20-30% hit the top 3.

      And thats basically how I approach it. Like a science.

      Doing it this way really works great. >>>ESPECIALLY<<< if you are targeting a niche that hasn't really been saturated yet on youtube, which is what I'm doing now. You need that leverage in both niche selection and keyword selection.

      So my best advice, take A LOT of time doing keyword research. It will help a lot.


      Very good advice Redshifted. I also spend a lot of time selecting the right keywords... that is "key" and it's time well spent.

      As an example, at the end of the year 2012 I uploaded a video which took me 3 minutes to make, then I did like 3 or 4 hours keyword research and I found some keywords which are searched around 1,500 times a month (exact long tail keywords).

      This particular video has made me only 5 sales, however that's about $200 for 5 hours work... and the video still on the second position on page 1 in Google.

      Yes, I optimized the video BUT the great thing is that I DID not do any back linking or bought any views, etc... I just optimized the video and did a very through keyword research.

      Now, 100 videos like that would be 20K all passive income (no, I do not have 100 videos btw, but I should! )

      Good luck everyone!
  • Profile picture of the author BobBuran
    I am a Newbie and just joined this forum a couple hours ago. I hesitated a little because of the $10 registration fee. Fate would have it this is the very first post I read.

    I just started two weeks ago making daily You Tube videos and putting them up on my blog. Wow then I read this. I would think this information is worth at least $200 to anybody like myself who is scratching his head trying to figure out what to do next. This post is fantastic. I printed it out and then made a "to do list" to promote my videos based on this post. I am very excited. This is so clear and helpful. Thank you so very much Nikita A Beriozkin !!!
  • Profile picture of the author tristatemedia
    great thread
    i think i returned 4 wsos about youtuberaning that i bought. i tested all of them and they were junk. this method actually makes sense
  • Profile picture of the author roddyfonline
    great guide
  • Profile picture of the author Aura
    Really comprehensive tutorial.
    Thanks for sharing, got some good tips that I didn't know about previously.
  • Profile picture of the author Social Juice
    Great Article! Also I would recommend a little social juice to spice it up.
  • Profile picture of the author fastcolt
    Thx for this big post, was pretty insightfull.

    That being said:


    SBNation.com

    This isnt applicable for all niches right?


    Spike.com
    Maybe Im blind but I cant find a post video/share video button ANYWHERE here?
    Could someone point me to it ?

    Videosift.com


    They explicitily say that uploading your own videos will result in a ban, doesnt that make it a horrible idea?
  • Profile picture of the author Andy Fang
    Thanks again for the great share. Definitely answers some questions I've been receiving.

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