by a1pena
3 replies
So i have had some issues running FB ads. Any time i optimize the pricing myself it seems i have a very low click through rate, but any time i choose FB to optimize for clicks it seems like it is much better. What can i do different to make them explode. Had gone over Don Wilson's course's but seems i cant target precisely enough. I dont know.

I have made some really high converting graphics, but it just seems the price optimization is the problem!

Any thoughts?
#cpc #cpm #facebook #strategy
  • A1pena,


    When you are advertising on facebook, remember that people aren’t going there to buy, they are going to socialize. With this in mind, don’t be surprised that your click through rates are lower (below 1% in many cases). If you can break the 1% mark you are doing phenomenal.

    Here are some tips that may help:
    Try and find a way to incorporate images of young women. These tend to convert the best.
    When selecting your targeting, don’t forget to choose people who are interested in whatever it is you are selling. Do some research here as well because FB allows you to choose demographical information like age range.
    Make sure you target appropriate countries for your campaign.
    Utilize promoted posts so that you can reach people besides your fans.
    Make sure you write creative and intriguing ad copy. You only have about 90 characters to play with so use it wisely.
    Rotate your images and ads on a regular basis to keep them fresh. Do this because it is likely that the same people are seeing your ad and if they haven’t clicked yet, they definitely won’t if the ad doesn’t change.

    There are some other tips in this post,

    Facebook Ads: Tips & Best Practices for Better Ad Performance - Social Business Connection - Blog - Social Business Connection - Dell Community

    Hope that helps,

    Shawn
    Signature
    Outsource to the experts...

    We customize your Blog, eBook, Press Release and Sale Copy content with your message.

    {{ DiscussionBoard.errors[7883269].message }}
  • Profile picture of the author webpeon
    Who are you targeting and can you link us to the page?
    Signature
    Web 2 Mobile
    The Future of The Web
    {{ DiscussionBoard.errors[7883635].message }}
  • Profile picture of the author Jennifernk
    I have a Face Book Marketing Free E-Book Download that you can get to help with this marketing. Click Here
    {{ DiscussionBoard.errors[9168621].message }}

Trending Topics