Marketing a website into an already existing competitive niche?

You give a good example of business now I bring something interesting for you and that is a question ( when 2 countries fight with each other (war) who wins?) the answer of this question is very simple who have best strategy they will win the war. same on search engine we do buddy but when you are going to get a rank you need to make some analysis which tells you how and what strategy you need to make on it.

It's not about countries going at war. When it comes to war, countries aren't promoting themselves to the world. They are just fighting each other physically. Every country gets attention because people want to see the outcome of the war. Every media news outlet covers it. What I am talking about is when different services come out as a new company and compete against already existing and already popular services. What's the strategy behind competing against already existing and already popular competition in your own niche?

In this scenario, it is important to truly stand out from the crowd. What makes you unique? Is that uniqueness something that will resonate with your market? If so, then that is what you lead with.

The bad news is that it is highly unlikely and unrealistic that you will emerge as the market leader against strong competition anytime soon. You must position yourself differently so that you are not competing on their rules, but yours.

For instance, say your computer store also had a user center where people could sit at a desk and spend time getting comfortable with a bunch of different computer systems, operating systems, laptops, tablets, etc. And let's say while they were sitting there doing that, there was a play area with a clown keeping their kids entertained (and out of their way). And let's say there were non-commissioned customer service reps available to answer any questions and help customers learn how to use the equipment.

THAT is how you position your store. Wouldn't that be something worth marketing? And guess what? Now you are not a computer store, like the other 5 places in town. You are a computer learning destination that gives advertising-weary consumers the tools they need to make a truly informed decision away from the hassles of distracting kids and annoying sales reps.

Now, you are the only store of that kind, and you will win fans for providing something the public really wants.

But it's easy to promote yourself in the public.

In terms of promoting website so n the world wide web, what's the strategy. In the real world, people love walking around and finding new things. On the internet, people like relying only on one or two websites and they only check out new sites if the media or their friends are buzzing about it. So what strategy would be used to buzz about a new website if there are already existing websites that pretty much do the same thing that the new website is doing? How would you make it go viral? Ie: 9gag went viral overnight. What free venues would you use to promote a website?

It is the same strategy, only online.

If you don't have a strong unique identity, you will never compete against the big players. You'll just be seen as a wannabe copycat.

Before you are ready to launch, you have some work to do in figuring out why you are better. Not technicalities, but why you are really better and different from the user's perspective.

If you don't know the answer to that, then that is your answer. This might require you to significantly change or walk away from your product entirely. This is the kind of thing you need to have figured out before you start developing it.

"Twitter, Facebook, Pinterest, Digg, Stumbleupon and whatnot"

That's what everyone says but the question is which one is the most effective? Each social network is effective for different types of postings and different demographics. For instance, if you were going to launch an entirely new social media community site, how would you launch it to various networks?