Need Help With Client
One of my current clients is stumping me in terms of how I should market them on social networking sites. They are an insulation blowing machine & fireproofing equipment company. Their demographic consists of construction workers and typically males that are on the older side and may not really be into social media at all.
They supplied me with 557 emails so that I could create their list for them. About 120 actually opened the most recent email that was sent out. Also I have already though about creating a LinkedIn company page and trying B2B on there with other construction companies for them. But it is extremely hard to get their Facebook and Twitter accounts going because not to many people talk about these machines on social networking sites (big shocker).
I am here asking for possibly some out of the box ideas that I may be over looking. Also how to really show them that using the social networking sites can really improve their business. They are also an online only website for these machines. Thanks for any help guys, it is much appreciated!
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