Clarification Needed Re: FB Ad Campaign I Just Started
I just know there will be some people here who can help me understand what I just did; LOL!
So - I started a FB ad campaign in an effort to get more "Likes" for my business page. Since I'm brand new to the concept of CPM vs CPC, ads, etc - I decided to go w/CPC and low budget ($2/day for just 4 days...) and .40/click. This is more of a test than an actual die-hard, all-out attempt to attract fans. I'll go for more when I better understand this whole thing.
Anywho - once I put my PP info through (on a side note, coupon codes didn't work, but that's totally irrelevant at this point...) I was taken to a stats page, which shows two different things going on. I scroll down and under the "name" category I see one for Likes Ad, and then one for Likes Sponsored Stories. Both show up at .40 bid.
WTH? Does this mean I have two separate campaigns going on?!? At the top, it looks like one campaign, but does this mean I will be doubly charged? I didn't see anything about "sponsored story" when I was creating the Likes Ad... so where did this come from? Stranger yet is that when I click on the "sponsored story" link, it just goes to my profile image - not an actual story.
Can anyone help me understand what the sponsored story has to do with my Likes Ad? I'm just hoping I'm not getting charged as if this is two separate campaigns... and if so, boy am I sure glad I kept this at such a very low budget as a test run!
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