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Good Cost Per Like?

by zspuckl
7 replies
On facebook I am running a couple ad campaigns,

I average .30-.75 per like now that I have it down to a science

The most I paid was $1.07, but generally the numbers are lower now.

Anyways am I averaging a good price, or is that kind of high?
#cost #good
  • Profile picture of the author zspuckl
    I also make sure my ads are highly targeted (audiences of 2 mil or less)
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    • Profile picture of the author SerpSlayer
      Seems very high. The real question you have to ask your self is how the amount you are paying for fans will translate back into money for you.
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  • Profile picture of the author banwork
    Originally Posted by zspuckl View Post

    On facebook I am running a couple ad campaigns,

    I average .30-.75 per like now that I have it down to a science

    The most I paid was $1.07, but generally the numbers are lower now.

    Anyways am I averaging a good price, or is that kind of high?
    800 likes per dollar are possible using worldwide Facebook ads targeted to a niche audience with the right message. Generally with a worldwide audience, less than 10 cents per like is good. Most larger brand pages have the majority of their fans from countries outside the US. The countries where Facebook is growing the fastest are the best places to run ads since they are cheap and people like your page easily compared to ads in the US. Build up the number of likes with people from around the world for less and then you will get likes from the US for a lot less and even free. Some of the larger brand pages I run ads for are getting likes for 2 to 10 cents all from the US but the key is breaking the 10k or 25k mark where people trust your page with real engaged fans (i.e. no buying likes or bots).
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    • Profile picture of the author cayne
      Originally Posted by banwork View Post

      800 likes per dollar are possible using worldwide Facebook ads targeted to a niche audience with the right message. Generally with a worldwide audience, less than 10 cents per like is good. Most larger brand pages have the majority of their fans from countries outside the US. The countries where Facebook is growing the fastest are the best places to run ads since they are cheap and people like your page easily compared to ads in the US. Build up the number of likes with people from around the world for less and then you will get likes from the US for a lot less and even free. Some of the larger brand pages I run ads for are getting likes for 2 to 10 cents all from the US but the key is breaking the 10k or 25k mark where people trust your page with real engaged fans (i.e. no buying likes or bots).

      I was able to bring my ad to a CTR of 0,766% and a current price per like of 0,09$. Targeting strict US/UK/CAN traffic (the most expensive one).

      I'll run a test with worldwide traffic (english speaking only) and see how the results are going to be there, with the same ad, I think I get it quite low, considering the huge price gap between US and rest of the world traffic.

      Besides that, I don't think that international users, help you a great deal acquiring US users. As content that gets shared, usually is only shared with friends, who speak the same language, live in the same country. Which means when you target cheap countries, let's say China. You might end up having 50k likes, but none of these are going to help you to get any US likes, at least if your content doesn't go suuuper viral
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  • Profile picture of the author zspuckl
    I target only US and Canada Fans as a run a business that only ships there, worldwide is of no use to me. Also those cheap cheap fans are foregin...again of no use to me..
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  • Profile picture of the author FirstSocialApps
    Originally Posted by zspuckl View Post

    I average .30-.75 per like now that I have it down to a science
    $.75 is quite high, as in not worth doing it high.
    $.30 is also on the high

    you want to get it to be under $.15

    Also keep in mind that since FB jacked posts a 'like' is no so important as it use to be. For example if your paying an average of $0.52 per like (the average of .30 and . 75) that means your paying $52 per hundred likes. But when you post a message only about 20% of your fans will ever see that message, so what that really means is that your paying $52 to message 20 people. Not to good. It is for this reason that I advocate contests , sweepstakes, things of that nature that give people an insensitive to opt in, so you can then message ALL your people later at will via an auto responder.
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  • Profile picture of the author Cobaki
    It's really high. Remember that a Facebook like doesn't mean anything until you see people responding to your promotions. I know a lot of people who are active on Facebook and most of them will like a page and won't really care after unless they read something that catches their interest or need - and this is not even a guarantee they'll be willing for your promotion.
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