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How Long Do You Make POF ads Run?

by Krishna876
3 replies
How many impressions do you need to see on POF before pausing an Ad?

I usually pause at about 1000 impressions if I get no clicks. Think that's enough?
#ads #long #make #pof #run
  • Profile picture of the author Andrew Wiley
    Because you are looking to get a CTR of over 0.1% 1000 impressions isn't enough to know if an ad is working.

    For example if the 1001st impression gave you a click, you would have a CTR of a fraction under 0.1%. If the next 2 impressions got a click you would have a CTR of 0.3%.

    I would aim for nearer 1500 and then cut it.
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    • Profile picture of the author Emir Hayric
      Do rely too heavily on CTR though, if it's converting and eCPA is decent then keep it around.
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      • Profile picture of the author Andrew Wiley
        Originally Posted by DreamTFK View Post

        Do rely too heavily on CTR though, if it's converting and eCPA is decent then keep it around.
        I really meant during initial testing - if no click is received after 1500 impressions it may be a good time to cut it.
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