Facebook ad help needed

2 replies
Hi all,

I have a really great campaign going on, but my Optimized CPM keeps going up. Since this ad is getting such a great response (CTR, CPA, etc), should I manually set the CPM for this campaign?

Thanks in advance for your help.

#facebook #needed
  • Profile picture of the author jason666
    I can tell you, that everyone here will give you a diff opinion. But what you can do is, copy the same ads and do the same with a new campaign, and compare the results.
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  • Ineedprofit,

    Jason has a really good suggestion. People can give you their opinions on how to configure the account all day long but unless they are dealing in the exact same niche with the exact same circumstances as your page and ads, it will just be speculation. The best thing to do in any internet marketing scenario is hypothesize, implement, test, test, test then tweak.

    Here are some tips also on CPC vs CPM,

    CPM vs CPC: Which Is Better For Facebook Ads? Round 2 - AllFacebook

    Hope that helps,

    Shawn
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