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Need Big Help Using Social Media To Market Offline Performance

by Thecostofexperience
2 replies
Hey all.

I have a big production coming up in the next few months and I need a couple of ideas on how I should market it.

It's a stage play that takes place in New Jersey (usually it's in New York) and I need to raise the awareness of it to the Jersey Audience.

Since I or any of the other members of the play can't physically make it out to jersey to advertise, I think using social media would be the most time efficient route.

As of right now, we're planning to funnel people to our website where they are able to purchase tickets.

Now my questions: Considering I know who my target audience is - what would be the best tactic to reach an audience that knows almost nothing about the performance? via (facebook)

Would social media be the best way to advertise a pretty much unknown offline show?

If anyone can give any suggestions - even if not related to social media, id appreciate it.

We've tried radio and paying flyer boys so far, but I think an online approach might be a better method.

Thanks yall
#big #market #media #offline #performance #social
  • Profile picture of the author TheContentAuthority
    Thecostofexperience,

    I think social media would be a great way to reach people as long as you think that your target market is present on Facebook.

    If you need to reach people fast and want a targeted audience, I would suggest Facebook ads. You can target people based on criteria you choose such as what they have indicated their interests are, age, gender, etc.

    So that will cost you some money but it will get your cause some exposure very quickly. You also have the ability to link those ads to your landing page.

    Have you looked into search advertising at all?

    Best,

    Shawn
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    • Profile picture of the author Thecostofexperience
      Hey ContentAuthority,

      Thanks for the validation on that. I have never put any ad on facebook so this is all new ground for me.

      If you can point me to any tutorials on getting the best price per click or how the process works, id appreciate it.

      My target demographics are women between 24-35, african american, and into the church scene. So ill have to work that. Im pretty sure I can find those entities somewhere in a facebook group.

      So ill definitely keep that as an option to invest in.

      If anyone knows any other ways I could use another social media site, im all years.

      Thanks Content
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