Social Media Marketing tricks

Banned 11 years ago

Originally Posted by memon421

Hi,

I am new to social media marketing, I wanted to know the best way to use social media for traffic and backlinks. I have heard a lot about social media but I am not sure how it can be used.

Please experts, help me and give me your response by considering as newbie.

Thanks

It depends on the type of content you have. What are you trying to promote?

Thanks
1 reply

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ReferralCandy

11 years ago

Hey memon421, off the top of my head:

1. Make full use of the advertising opportunities on Facebook. Targeted Facebook ads are a pretty powerful and simple tool to use, since you get so much control over user preferences and consumption habits. Better yet, make use of Facebook Offers--they show up in your newsfeed instead of the right-hand column, so they're much more visible and credible (plus users who click on them get personal emails as well, so the reach is immense. )

2. Cover all your bases; get yourself out on all available major social networks. FB, Twitter, Tumblr, Pinterest, Google Plus...there's no one-sized fits all prescription for social marketing, because every different network has its own unique characteristics. Twitter, for example, demands viciously compelling copy that says a lot in 140 characters, and allows you the chance to zoom in and find what people are talking about via hashtags, whereas Google Plus is a good way to boost your search rankings if you publish your blog posts there/with Google+ authorship. Learn the terrain and maximize it to your advantage.

2. Be proactive--go out of your way to interact with the customers/businesses you want. Engage them, start conversations. Nurture individual connections, and the natural word-of-mouth this generates will work in your favour. A good way to do this without sounding needy or pushy about your product is to ask genuine questions about them that you need for your business--if you're making Youtube videos, for example, ask them what they felt was funny, what didn't work, what they'd like to see etc. Conversations build investments, investments build relationships, relationships are good business.

I'll drop by with more thoughts if they come to me. Cheers!

[ 2 ] Thanks
3 replies

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+Awesome

11 years ago

Originally Posted by ReferralCandy

Hey memon421, off the top of my head:

1. Make full use of the advertising opportunities on Facebook. Targeted Facebook ads are a pretty powerful and simple tool to use, since you get so much control over user preferences and consumption habits. Better yet, make use of Facebook Offers--they show up in your newsfeed instead of the right-hand column, so they're much more visible and credible (plus users who click on them get personal emails as well, so the reach is immense. )

2. Cover all your bases; get yourself out on all available major social networks. FB, Twitter, Tumblr, Pinterest, Google Plus...there's no one-sized fits all prescription for social marketing, because every different network has its own unique characteristics. Twitter, for example, demands viciously compelling copy that says a lot in 140 characters, and allows you the chance to zoom in and find what people are talking about via hashtags, whereas Google Plus is a good way to boost your search rankings if you publish your blog posts there/with Google+ authorship. Learn the terrain and maximize it to your advantage.

2. Be proactive--go out of your way to interact with the customers/businesses you want. Engage them, start conversations. Nurture individual connections, and the natural word-of-mouth this generates will work in your favour. A good way to do this without sounding needy or pushy about your product is to ask genuine questions about them that you need for your business--if you're making Youtube videos, for example, ask them what they felt was funny, what didn't work, what they'd like to see etc. Conversations build investments, investments build relationships, relationships are good business.

I'll drop by with more thoughts if they come to me. Cheers!

Greatly put together! Well done mate!

Thanks

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FirstSocialApps

11 years ago

Originally Posted by ReferralCandy

Hey memon421, off the top of my head:
Cover all your bases; get yourself out on all available major social networks. FB, Twitter, Tumblr, Pinterest, Google Plus..

Some great advise except for this part. Thats not covering your bases. Thats biting off more than you can chew. Choose one venue and become very good at it. There is a reason McDonalds doesnt sell Pizza and Pizza Hut doesnt sell double cheese burgers. Its better to be a master of one than mediocre at all.

Thanks
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ReferralCandy

11 years ago

Originally Posted by FirstSocialApps

Some great advise except for this part. Thats not covering your bases. Thats biting off more than you can chew. Choose one venue and become very good at it. There is a reason McDonalds doesnt sell Pizza and Pizza Hut doesnt sell double cheese burgers. Its better to be a master of one than mediocre at all.

Thanks for sharing your perspective, FirstSocialApps! Yeah, I do agree with you that energy/manpower should be expended wisely. If you only have a two-man operation, for example, being on eight different social networks would definitely not be a good idea—you'd spend too much time generating online content and interacting alone, possibly at the cost of your actual operation.

What I meant to say—which I sense you're trying to communicate as well—was that when using social media, we should be aware of the unique characteristics of each network. Tumblr, for example, is a great way to target teenagers, and requires a very different set of skills (being able to do "tumblr-speak" for example) from Google+ or Instagram. If teenagers are your primary target market, then, by all means immerse yourself completely in the Tumblr environment and own the heck out of that thing :p.

An ideal social media strategy that recognizes all these unique requirements and fulfills them is one that can reach out to a broader set of customers; the weightage and focus might differ of course. Naturally, though, if our resources are limited, so we'll need to focus on the ones that make the most sense—I definitely agree with you on that.

EDIT: Here's a pretty interesting discussion on Quora on how many social networks can be successfully used from time to time.

Thanks

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Measure, manage and incentivize customer referrals with ReferralCandy.

PS: Looking to get more repeat customers for a physical store? Check out CandyBar's digital loyalty cards!

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The DNA Life

11 years ago

Originally Posted by ReferralCandy

Hey memon421, off the top of my head:

1. Make full use of the advertising opportunities on Facebook. Targeted Facebook ads are a pretty powerful and simple tool to use, since you get so much control over user preferences and consumption habits. Better yet, make use of Facebook Offers--they show up in your newsfeed instead of the right-hand column, so they're much more visible and credible (plus users who click on them get personal emails as well, so the reach is immense. )

2. Cover all your bases; get yourself out on all available major social networks. FB, Twitter, Tumblr, Pinterest, Google Plus...there's no one-sized fits all prescription for social marketing, because every different network has its own unique characteristics. Twitter, for example, demands viciously compelling copy that says a lot in 140 characters, and allows you the chance to zoom in and find what people are talking about via hashtags, whereas Google Plus is a good way to boost your search rankings if you publish your blog posts there/with Google+ authorship. Learn the terrain and maximize it to your advantage.

2. Be proactive--go out of your way to interact with the customers/businesses you want. Engage them, start conversations. Nurture individual connections, and the natural word-of-mouth this generates will work in your favour. A good way to do this without sounding needy or pushy about your product is to ask genuine questions about them that you need for your business--if you're making Youtube videos, for example, ask them what they felt was funny, what didn't work, what they'd like to see etc. Conversations build investments, investments build relationships, relationships are good business.

I'll drop by with more thoughts if they come to me. Cheers!

^^^ This is right on point!

Thanks

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Phantasm

11 years ago

Social media is definitely not all about backlinks. Sure, it can lead to great SEO / backlinks, but you should focus on learning specific platforms and how they work, and then by understanding how to grow and interact with your audience while still making it profitable will be key. Pick a new social media platform that is growing steadily (there are many) and try to understand its profitability.

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Linzey

11 years ago

Couldn't of said it any better!

Thanks
1 reply

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Arnoud1970 11 years ago

Yes the answer has been given. Use several social media.
Personally I advice if you make a blog to do some SEO by your own and outscource the backlinks.

You can use FIVERR (double r) for paid backlinks. I also check my headlines
Here one trick to use your keyword in header 1 or make a word bold:

<h1> keyword </h1>
<B> text </B>

Success!
- Thanks
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ppcmanager

11 years ago

Find out who your target audience are, and which Social Media Platform they are likely to use on a regular basis. Then create your presence on that platform with the goal being to connect.

Don't use Facebook Fanpage for B2B Manufacturing business or Linkedin for a local bakery shop.

Thanks

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MrArr

11 years ago

Use Social Media for traffic .. not really abt baclinks. If you want to focus on bloglinks then use blog & directories for it.

Social Media will also help you promote your brand and interact with your market.

Thanks

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affilorama-portal

11 years ago

I agree with the previous comments. Social media is not SEO. You need to interact and not promote. When used right, social media marketing can become a very powerful tool for you- where you can get tons of direct traffic. So instead of just posting content, make sure you also interact and communicate with your audience.

Thanks

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Social Media Marketing tricks

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