8.3% CTR @.05 cents/click - Is this normal?

by tf8252

Posted: 11 years ago 6 replies

SOCIAL NETWORKS

Guys,

I've been out of the Internet game for a few years.
I'm in an VERY OFFLINE business.

Recently I created a video promoting my offline business and I thought I'd
try Facebook to promote it.

I used to do a lot of Adwords campaign, so I was expecting a <1% CTR.

I was shocked to login after the first day to see these stats (See attached photo).

Is this typical or atypical?

I'm haven't got any phone calls yet so I'm a bit skeptical.

Thanks.

#@05 #83% #ads #cents or click #ctr #normal

brutecky 11 years ago

It looks like you have your ad well targeted. Thats the key to Facebook ads. Get them seen by a highly targeted audience. When you do this your conversion goes up and thus your CPC foes down.
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- tf8252 11 years ago
  
  That's the funny thing. I have NO TARGETING AT ALL other than location targeting.
  All I filtered was to 25YRS or older.
  
  Thanks
  
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  brutecky 11 years ago
  
  Originally Posted by tf8252
  
  That's the funny thing. I have NO TARGETING AT ALL other than location targeting.
  All I filtered was to 25YRS or older.
  
  Im location and age IS targeting my friend. Quite specific targeting.
  
  Thanks
  
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mcgrathcullin 11 years ago

I know it is fairly common for sponsored stories/videos to get exceptionally high CTR in comparison to side ads. Yours is fairly high, but it is not 100% irregular. But good for you for the .05 cent clicks!
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Marketaire 11 years ago

I agree with the targeting, it seems like a perfect fit! I've seen a CTR as high as 11% with more advanced targeting and slightly higher click costs, but your CTR looks like it's right on the money.

BP
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movemaker 11 years ago

These are awesome #'s. I noticed you weren't getting any phone calls. You may want to work on your Landing Page...
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8.3% CTR @.05 cents/click - Is this normal?

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