How many registrations for a dating site in the first month?

1 replies
Can someone give an estimate of what is a good figure to target in the first month for a dating site as far as registrations are concerned. The country is India.

Cheers
#dating #month #registrations #site
  • Profile picture of the author ReferralCandy
    I'm not sure if there is any fixed, hard-and-fast figure to aim for. I think when you're looking at something like dating, there are location constraints- people most probably won't be interested in dating people who're living very far away (unless the focus from the beginning is on long-distance relationships!). So a hundred signups within a small geographical area might be better than a thousand signups spread randomly throughout the whole country.

    Some quick Googling brought me to Dating Site Reviews ( Online Dating Statistics & Facts - Dating Sites Reviews) which says that there are 6 million people in India on dating sites, and it's expected to go up to 115 million in 2015. If the rate of growth is uniform (which it won't be- it'll be exponential), that's over a million a month... which is unlikely for any single new player to achieve, in my ignorant opinion.

    I think what's really important is to have the right kind of people, the right kind of crowd. It's fine (or possibly BETTER) to start small. Good luck!
    Signature

    Measure, manage and incentivize customer referrals with ReferralCandy.

    PS: Looking to get more repeat customers for a physical store? Check out CandyBar's digital loyalty cards!

    {{ DiscussionBoard.errors[8363569].message }}

Trending Topics