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PPC Campaign

by nirmalya
8 replies
What is PPC campaign?

Please help me to understand in details of PPC.

And one more question..What is Budget Allocation in PPC and how it can be done..I mean The procedure of Budget allocation.

Please clarify me.
#campaign #ppc
  • Profile picture of the author ContentWritingPhD
    Banned
    PPC Blog is a good site to learn different things about PPC. There are still a lot of sites you can get PPC ideas. You can search both in Google and in this forum.
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  • Profile picture of the author arindamroy
    Hi,
    It’s a very vast things.

    Pay Per Click or Cost Per Click is the online advertising model where the advertiser only pays to publisher if someone clicks on their ad.
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  • Profile picture of the author kmanbloquet
    PPC is pay per click. It is online advertising basically. You start a campaign on Google Adwords( or any other site) and you advertise.
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  • Profile picture of the author TheContentAuthority
    Nirmalya,

    To add to what others have said, budget allocation is simply planning what you are going to spend on your ad campaign.

    The process for allocating a budget in PPC campaigns can vary based on what kind of campaign you are doing. For instance in search PPC campaigns, you are bidding on keywords. Some keyword are more expensive (competitive) than others so you may allocate certain budget amounts to certain keywords.

    In display advertising, allocation is more focused on a campaign as a whole. You may allocate more money to campaigns that advertise products or services that are more important to your business in terms of them converting better online or being more popular or higher margin or whatever.

    Hope that answers your question,

    Shawn
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    • Profile picture of the author nirmalya
      Originally Posted by TheContentAuthority View Post

      Nirmalya,

      To add to what others have said, budget allocation is simply planning what you are going to spend on your ad campaign.

      The process for allocating a budget in PPC campaigns can vary based on what kind of campaign you are doing. For instance in search PPC campaigns, you are bidding on keywords. Some keyword are more expensive (competitive) than others so you may allocate certain budget amounts to certain keywords.

      In display advertising, allocation is more focused on a campaign as a whole. You may allocate more money to campaigns that advertise products or services that are more important to your business in terms of them converting better online or being more popular or higher margin or whatever.

      Hope that answers your question,

      Shawn
      Thanks for the information and yes it will definitely help me in PPC.

      Regards,

      Nirmalya
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  • Profile picture of the author tristatemedia
    PPC COULD BE EXPENSIVE AS WELL. even on fb. ppc will be expensive in the beginning.
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  • Profile picture of the author brahmalreja
    Pay Per Click (PPC) is a process of generating traffic on the particular website . Owner have to pay cost per each click (CPC).
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  • Profile picture of the author webdevexperts
    Originally Posted by nirmalya View Post

    What is PPC campaign?

    Please help me to understand in details of PPC.

    And one more question..What is Budget Allocation in PPC and how it can be done..I mean The procedure of Budget allocation.

    Please clarify me.
    In Simple Go for Google Keyword tool and see the relevant keywords first page bid based on that fixed the budget
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