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1. Keywords. As online marketing tools and concepts go, business owners and executives tend to "get" keywords right away. More keywords equals more search visibility, or so they think, and so they spend far too much time finding ways to cram them into a site. Yes, keywords are important, but developing great content is much more crucial to your company's real-world success. A side benefit of great content is earning top positions for quality keywords.
2. Web traffic statistics. In the same way, there is a certain amount of common sense to scrutinizing web visitor statistics. You can't get leads if no one visits your site, so these numbers are inherently important. But, finding the right visitors is always preferable to finding more of them, and so things like page usage, conversion ratios, etc., are just as important as the number of visits your website receives.
3. Numbers of fans and followers on social media sites. This is essentially the same mistake, but transferred onto sites like Facebook, Twitter, and LinkedIn. Obviously, a bigger network will usually lead to more sales opportunities. But, finding great prospects and engaging them is a better path to profitability than just looking at the numbers is. Who cares if you have thousands of fans or followers if they aren't interested in doing business with you?
4. Competitors. We all have competitors we have to keep an eye on, and others that get under our skin. Most of the time, though, what they're up to shouldn't really affect you or your business all that much - especially if you're taking the right steps to build a strong online marketing platform.
5. Web design and online marketing fees. Does it seem a little self-serving to include online marketing fees? Perhaps, but the reality is that too many businesses still shop on price, rather than thinking about the long-term results they want to create. Treat design and marketing like an investment, with an eye towards ROI first and the number you see on a proposal second
2. Web traffic statistics. In the same way, there is a certain amount of common sense to scrutinizing web visitor statistics. You can't get leads if no one visits your site, so these numbers are inherently important. But, finding the right visitors is always preferable to finding more of them, and so things like page usage, conversion ratios, etc., are just as important as the number of visits your website receives.
3. Numbers of fans and followers on social media sites. This is essentially the same mistake, but transferred onto sites like Facebook, Twitter, and LinkedIn. Obviously, a bigger network will usually lead to more sales opportunities. But, finding great prospects and engaging them is a better path to profitability than just looking at the numbers is. Who cares if you have thousands of fans or followers if they aren't interested in doing business with you?
4. Competitors. We all have competitors we have to keep an eye on, and others that get under our skin. Most of the time, though, what they're up to shouldn't really affect you or your business all that much - especially if you're taking the right steps to build a strong online marketing platform.
5. Web design and online marketing fees. Does it seem a little self-serving to include online marketing fees? Perhaps, but the reality is that too many businesses still shop on price, rather than thinking about the long-term results they want to create. Treat design and marketing like an investment, with an eye towards ROI first and the number you see on a proposal second
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