Facebook CTR goes WAY down when switching to manual CPM bid??
I got the sense FB was over-charging me, because I used their automatic ad bidding.
So I tried switching the EXACT same ad to the recommended manual CPM of .14 (the range was .06-.14)
Ran $5 worth today. Got 0 "Likes" and a .007% CTR.
What is going on?? Why is the same ad failing with a lower manual CPM, if the audience is exactly the same?
Wendy Hearn - Business Coaching
Guys With Brains Work for Guys With Balls. Guys With Balls Work for Luck.