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Do you know how to do this on Facebook?

by archer9
3 replies
I'm working on a Facebook PPC campaign and want to rotate ad images (while keeping the same ad copy) to see which image gets higher CTRs. Is there a way to do this? I just want to have several images in the same campaign rotating. The alternative to test the image CTR is to duplicate the campaign and change the images but I know people are just rotating images in a single campaign so want to know how to do this.

Came up with nothing after a google search so appreciate help if anyone knows how to do this!
#facebook
  • Profile picture of the author dvega
    pretty sure you just create the same ad with a different image.

    If it'a all under one "campaign", the ads will share the same budget and be shown equally. So it's doing exactly what you're trying to do.
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    • Profile picture of the author archer9
      The difference being that if I create a new ad for every image I want to test, each ad is effectively competing against each other for impressions and clicks, and vying for the same demo. That can't be good for my CPC especially if I'm testing a lot of images? That's why I was wondering if it's possible to keep them under one ad or campaign and just rotate within it.
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  • Profile picture of the author dvega
    Well if you use a bunch of different images for one ad copy, then all the images are "competing against each other for impressions and clicks, and vying for the same demo" just like you said... same thing.

    If you want to see which image gives you the best CTR, then everything else about the ad has to be the same.. THerefore,, copying the ad and just replacing the image is the way to go. If all the ads are under the same "campaign", then they will share the same daily/budget. Let it run for a day or two and analyze which pics work best.
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