What exactly does Social Media Marketing entail?

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If a new business wants to hire you to manage their social media pages, what exactly is involved? Lets assume they don't want to do anything involving paying for ads, they just want to create a natural buzz about their business on their social media pages.

Is it just:
-Finding new fans/followers to like your page
-Posting updates about the business / industry every day

Is anything else involved?
#entail #marketing #media #social

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