Facebook Page vs. Blog Network???

I've had a blog network. It worked fairly well, but it was a lot of maintenance, even with a main dashboard to control them all. Writing articles, or even syndicating them across dozens and dozens of sites is time consuming.

And I also had to maintain the social media pages for each site. There was a syndication angle I was using there, too, but a good social media account isn't simply a feed from your blog, it has to multifaceted. Which leads me to...

Facebook Page vs. Blog Network

If you have a stacked Facebook page with 5000+ likes targeted and received from a FB Ad campaigns and whatnot, then you have a loaded traffic gun that you can pull the trigger on and send people to any website you want within that niche.

This is pretty cool. Hosting is covered by FB, not you. An ocean of traffic is built in, you just have to go fishing. And you have to keep the people entertained with a myriad of awesomeness, but it's neatly confined to one site, not a ton.

Maybe it boils down to whether you're a minimalist or not. A minimalist would lean towards a rocking, niche-targeted FB page with 5000+ likes (which a person with any knowledge of Facebook, SEO or traffic would love to have their business mentioned on.)

Others may like the plate-spinning of a blog network. I've already done that.

I guess my question is: If I have a 5000+ likes, niche targeted, daily updated page can I get some serious web traffic to my clients within that niche?

Or is a blog network better? (If this is the case, explain to me why a handful of backlinks from random sites is supposed to drive traffic? Keyword SERP placement ain't what it used to be.)

**This isn't about backlinks, if they're any good, if they help, if they work, or how to get them....this is about the endgame of all SEO/SMM efforts we do: TRAFFIC**