Benefits of Google Analytics

Google Analytics is free tool from google for tracking & analysis of all onlinw visibility of website.you can read its benefits from google.

It definatly gives you very factful data to understant the traffic sources,goals,search engine queries.

it free to use just add it on homepage of your website.

Certain benefits are given below:

• Able to tune your website
• Visitor segmentation
• Able to find which page and link is clicked mostly by the visitor
• Free of cost
• Able to find how visitor locate your site

Google Analytics is great and it's a really useful tool as a webmaster as it allows you to see where traffic sources are coming from, and more insightful stats to help you optimize pages. I make sure to install it on all my sites so I can see where my traffic is coming from and where they go on my site.

It's a tool by google, with it you can analyze where does your site stands and where the traffic comes to your site.
It's a great tool to do complete analysis of the site.

Here are some benefits of using Google Analytics during an optimization campaign:
-It is completely free of charge. Although it is a free tool, but it still offer just as much or even more functionalities when compared to other paying tools.
-Able to find out how your visitors locate your website. Other than the core set of keywords that you are optimizing, you will also be able to find out what other keywords your visitors type in to find your website. During the initial optimization campaign, the number of keywords may be little. But as time goes by, you will start getting more keywords being listed on organic listings, due to your overall optimization effort.
-Able to identify which pages and links your visitors click the most. You will be able to know which are the popular pages and links, and measure whether your optimization campaign is directing the traffic to the correct pages.
-Visitor segmentation. With this, you will be able to know how many new visitors that your search engine optimization campaign brings to you. You can segment your analytic result by new/returning visitors, geography and referral sources.
-Able to fine tune your website. With this analytic report, you will be able to fine tune your website, and do a new copywriting on any page that is not converting well. In the end, it will bring you more quality prospects, and thus gaining more customers in the near future.

source: 5 Benefits of using Google Analytics for your SEO campaign