some questions about marketing on Twitter
I developed a discussion forum (PHPBB based) as an online community for attendees of a large conference. My site is completely independent, not affiliated at all with the organization that puts on this conference. I'm using Twitter as one of my marketing channels. I have a few questions.
1. I monitor all tweets that contain the hashtag of this conference, and occasionally (about 10% of these tweets) I reply, either pointing them to my website/forum or an article in my forum if I feel it's appropriate to the subject or nature of their tweet. Yet, I'm still concerned that I could be reported as a spammer or categorized as a spammer by Twitter's algorythm, especially since my replies usually always include a link to my website/forum. What is the proper etiquette and how can I avoid Twitter from categorizing me as a spammer. It's seems hard to balance promoting my site/forum while not being considered a spammer.
2. In regard to effectively using Twitter, it seems to be common advice to repeat tweets every few days, especially when a paricular tweet is only seen
by a fraction of your followers. But doesn't this violate Twitters policies, if I repeat the same post with the same hash tags? How does Twitter treat
repeats of Tweets that have the same hashtags?
3. I notice that some people use applications like TweetAdder and HootSuite to automate their tweets. And many people recommend broadcasting
12-30 tweets a day, basically flooding followers and people who are following hashtags, with news articles.
What is the marketing benefit of tweeting news articles, even if they are of a relevant topic to my website/forum?
4. I've read that one of the most effective ways of getting new followers on Twitter is to follow Twitter users that have similar or the same
interests of my website/forum/products/services. When you follow such users on Twitter, what are the typical follow back rates?
What are some best practices to maximize the rate at which people follow you back?
1. I monitor all tweets that contain the hashtag of this conference, and occasionally (about 10% of these tweets) I reply, either pointing them to my website/forum or an article in my forum if I feel it's appropriate to the subject or nature of their tweet. Yet, I'm still concerned that I could be reported as a spammer or categorized as a spammer by Twitter's algorythm, especially since my replies usually always include a link to my website/forum. What is the proper etiquette and how can I avoid Twitter from categorizing me as a spammer. It's seems hard to balance promoting my site/forum while not being considered a spammer.
2. In regard to effectively using Twitter, it seems to be common advice to repeat tweets every few days, especially when a paricular tweet is only seen
by a fraction of your followers. But doesn't this violate Twitters policies, if I repeat the same post with the same hash tags? How does Twitter treat
repeats of Tweets that have the same hashtags?
3. I notice that some people use applications like TweetAdder and HootSuite to automate their tweets. And many people recommend broadcasting
12-30 tweets a day, basically flooding followers and people who are following hashtags, with news articles.
What is the marketing benefit of tweeting news articles, even if they are of a relevant topic to my website/forum?
4. I've read that one of the most effective ways of getting new followers on Twitter is to follow Twitter users that have similar or the same
interests of my website/forum/products/services. When you follow such users on Twitter, what are the typical follow back rates?
What are some best practices to maximize the rate at which people follow you back?
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