I just started a FB PPC Campaign today early AM

by devonm
5 replies
Finally tweaked my ad for 39 cents a click and my ad already got exposed to 1297 people and two, which provided an "early as sin" rate of 0.091 percent clickthrough. Is that bad or good?

I found out to really get full analysis is to wait 24 hours, but I just saw one early clickthrough. No conversions as yet that I know of, unless they don't come out with it until next day.
#campaign #early #ppc #started #today
  • Profile picture of the author fancyworks
    That is nice to hear. Just wait for 24 hours and expect results.
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  • Profile picture of the author Dennisknows
    Yea your CTR and CPC really depend on your overall goal...

    For instance, if you're going for page likes, then you shouldn't be paying more than $0.04 per like. I'm currently getting likes for $0.01; and trying to get it lower.

    A good CPC is dependent on what offer you're sending traffic to. If you're earning $0.80 per click and paying $0.40 per click, you're pocketing $0.40 after marketing expenses.

    To increase your CTR, I suggest putting a red border...
    Ex. This image border is giving me a 0.9% CTR; down from 2% CTR. This is for the sidebar only. Experiment with a few borders and make your ad standout.


    UPDATE: also try to find an image with the person/something looking at you. They work great
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    • Profile picture of the author devonm
      Thank you for the tips; I appreciate this. Will try. Have shitty turnover.

      Originally Posted by Dennisknows View Post

      Yea your CTR and CPC really depend on your overall goal...

      For instance, if you're going for page likes, then you shouldn't be paying more than $0.04 per like. I'm currently getting likes for $0.01; and trying to get it lower.

      A good CPC is dependent on what offer you're sending traffic to. If you're earning $0.80 per click and paying $0.40 per click, you're pocketing $0.40 after marketing expenses.

      To increase your CTR, I suggest putting a red border...
      Ex. This image border is giving me a 0.9% CTR; down from 2% CTR. This is for the sidebar only. Experiment with a few borders and make your ad standout.


      UPDATE: also try to find an image with the person/something looking at you. They work great
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