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FB post - how come more post shares than link clicks ?

by JackCronfield
9 replies
I am driving traffic from my FB page to my website by creating an image post in FB. The image in the FB post is related to an article in a my website and the image has the article title. I have the link to the article in the FB post itself (the text message). The image is very simple and it has the name of the article across it.

I have noticed that my FB posts in my Fan page get much more shares than link clicks.

Here is what I don't understand: how can someone share a FB post about the article in my website when he or she hasn't even read the article. I just don't get it. Aren't you supposed to read the article first and then decide if you want to share the post ? many times the ratio between link click to shares is 1:10(1 click for every 10 shares) - this would indicate that 9 people who shared the post didn't even read the article. In addition: the image itself is not really interesting so I can't see any reason for sharing it by itself.

Am I missing something ?
#clicks #link #post #shres
  • Profile picture of the author brutecky
    People dont want to leave Facebook.
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    Join over 7500 marketers on my Facebook group and also get tons of free tutorials and software to help you with your business.
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  • Profile picture of the author karenfisher252
    People prefer to get the post idea / summary by looking at the post title and description only. I guess Brutecky is correct.
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    • Profile picture of the author JackCronfield
      Thanks - but I just don't get it and here is why: For example I can use an image of tennis ball and have the title: "The best 10 methods to improve your tennis skills". I don't see how they can get the idea from the image. They didn't read the article so they don't know anything about it but they still choose to share it. I just don't get it. They cannot get anything from the image.
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      • Profile picture of the author karenfisher252
        Originally Posted by JackCronfield View Post

        Thanks - but I just don't get it and here is why: For example I can use an image of tennis ball and have the title: "The best 10 methods to improve your tennis skills". I don't see how they can get the idea from the image. They didn't read the article so they don't know anything about it but they still choose to share it. I just don't get it. They cannot get anything from the image.
        For general posts, people try and get evaluate a link from the image itself. But not when you have a post like Top 10 methods tp improve your tennis skills or or an intriguing post that raises curiosity.
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  • Profile picture of the author igalco14
    Try to create a teaser of the article and not the Title itself.
    Something that people will want to read after they read the teaser.
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  • Profile picture of the author SFPro
    people will share things for their friends benefits. They might not be interested in Tennis, but they might have 5 friends who do like Tennis, so they share your post to help their friends.

    Also, most people share things just to get some likes from their friends, because they are that boring and sad that they cant come up with unique and interesting things to post on their facebook, so they share what they think their friends will like so that they receive some social gratification from their online peers.
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  • Profile picture of the author Abdul Sattar
    Originally Posted by JackCronfield View Post

    I am driving traffic from my FB page to my website by creating an image post in FB. The image in the FB post is related to an article in a my website and the image has the article title. I have the link to the article in the FB post itself (the text message). The image is very simple and it has the name of the article across it.

    I have noticed that my FB posts in my Fan page get much more shares than link clicks.

    Here is what I don't understand: how can someone share a FB post about the article in my website when he or she hasn't even read the article. I just don't get it. Aren't you supposed to read the article first and then decide if you want to share the post ? many times the ratio between link click to shares is 1:10(1 click for every 10 shares) - this would indicate that 9 people who shared the post didn't even read the article. In addition: the image itself is not really interesting so I can't see any reason for sharing it by itself.

    Am I missing something ?
    if your images get likes and shares then try this:
    Facebook recently made a large increase in link size images in the news feed. Link images used to be small: New Link Images Receive +69% More Link Clicks | EdgeRank Checker
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  • Profile picture of the author Samuel Adams
    Sometimes, people are not really into the article, but think a friend might be, so they will share on their own page, just in case someone on the friends list needs that info. Possibly these people who are sharing, think your article could be of use to friends who are interested in that subject.
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    • Profile picture of the author karenfisher252
      Originally Posted by Samuel Adams View Post

      Sometimes, people are not really into the article, but think a friend might be, so they will share on their own page, just in case someone on the friends list needs that info. Possibly these people who are sharing, think your article could be of use to friends who are interested in that subject.
      True that. Even I do it. I share the health related posts with my friends who are into health business or doctors etc.
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