Hi, We are facing a challenge in targeting Indians outside India through Facebook Ads. Currently we are targeting Indians settled in 5-6 countries and having interests in the products we sell (sarees, salwar kameez, i.e. Indian ethnic dressing). The other interests we have added are our competitors.
We get CTR of around 0.25 and decent CPC rate as well.
Just wondering if I have missed anything in filtering the audience to reach the right segment.
Will appreciate any insights or finding the gaps.
Thanks
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