6 {{ upvoteCount | shortNum }}
6 {{ upvoteCount | shortNum }}

High CTR, but low Page Likes

by roosterman
5 replies
Hi all,

I have recently created a few ad campaigns to get some page likes. I have read that CTRs of 0.2% or higher are quite optimal, and all of my ad campaigns range from 0.5% to 1.5%. However, my cost per page like is very high for each ad.

Is there something I'm missing? Is it my ad, or do I need to focus on my page itself?

Cheers!
#ctr #high #likes #low #page
  • Profile picture of the author adystanley
    Since you have high CTR, it shouldn't be your ad. You should focus on the page more because maybe the visitators are not interested in your subject.
    {{ DiscussionBoard.errors[8754963].message }}
  • Profile picture of the author brutecky
    Where are you sending them to? Just to the timeline? Your not likely to get many likes there. Send them to a fan gated tab where they have to "Like Us to Continue". Its a proven tactic used by thousands of pages that works quite well.

    Brett
    Signature
    Join over 7500 marketers on my Facebook group and also get tons of free tutorials and software to help you with your business.
    {{ DiscussionBoard.errors[8755473].message }}
    • Profile picture of the author roosterman
      Originally Posted by brutecky View Post

      Where are you sending them to? Just to the timeline? Your not likely to get many likes there. Send them to a fan gated tab where they have to "Like Us to Continue". Its a proven tactic used by thousands of pages that works quite well.

      Brett
      Thanks for the advice all! Yes, I am sending them to the timeline. Are there fan gated tabs which work better than others? We're an online shoe retailer, and I was thinking of doing something like : 'LIKE' to get exclusive deals and offers!
      {{ DiscussionBoard.errors[8756457].message }}
      • Profile picture of the author Adam Short
        Originally Posted by roosterman View Post

        Thanks for the advice all! Yes, I am sending them to the timeline. Are there fan gated tabs which work better than others? We're an online shoe retailer, and I was thinking of doing something like : 'LIKE' to get exclusive deals and offers!
        For one of my niches, I offered free YouTube videos with expert information. I got a great response doing this. What works best will depend on your niche. I would come up with some ideas of items to give away for your fan-gate tab and poll your customers and ask them which ones are the most important. The winner will likely perform the best.
        {{ DiscussionBoard.errors[8756706].message }}
  • Profile picture of the author Magicalidea
    Buy for it ! Sometimes when you first run your own business you need to invest to make it easier in next steps.
    If you need "Facebook likes" from people, feel free to contact me for details : hyip.plus@yahoo.com
    {{ DiscussionBoard.errors[8756807].message }}

Trending Topics