Facebook Ads CPC Vs CPM Discrepancies
Hi everyone,
Just wanted to check if anyone else has experienced the same issues I've been having with Facebook advertising?
I am running an ad using CPC with a click-through rate from impressions of 0.031%. But when I duplicated that exact ad (nothing changed) on a CPM basis the CTR dropped to 0.001% pushing what I actually paid for the clicks up by over 500%!!
I wondered if it may be that the CPC campaign had some sort of traction and was being given favourable positions or something. So I created another CPC advert from scratch with the same settings/image/copy and it achieved a very similar CTR.
This leaves me with the conclusion that facebook has in some way shafted me! How can it be that simply changing the bidding structure to pay for impressions over clicks pushes the CTR down so much?
Anyone know why this might be ore had a similar experience?
Just wanted to check if anyone else has experienced the same issues I've been having with Facebook advertising?
I am running an ad using CPC with a click-through rate from impressions of 0.031%. But when I duplicated that exact ad (nothing changed) on a CPM basis the CTR dropped to 0.001% pushing what I actually paid for the clicks up by over 500%!!
I wondered if it may be that the CPC campaign had some sort of traction and was being given favourable positions or something. So I created another CPC advert from scratch with the same settings/image/copy and it achieved a very similar CTR.
This leaves me with the conclusion that facebook has in some way shafted me! How can it be that simply changing the bidding structure to pay for impressions over clicks pushes the CTR down so much?
Anyone know why this might be ore had a similar experience?
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