8 {{ upvoteCount | shortNum }}
8 {{ upvoteCount | shortNum }}

Do paid posts on Twitter, Facebook, LinkedIn deliver a good ROI?

by Mira Petrov
7 replies
I wanted to inquire whether you believe the paid posts offered on Twitter, Facebook, and Linked are a good source of ROI, when used on the Business Page of a Lodging Operation- hotel? Can the eventual ROI from paid posts be tracked down easily?

Thank you.
#deliver #facebook #good #linkedin #paid #posts #roi #twitter
  • Profile picture of the author PerformanceMan
    Originally Posted by Mira Petrov View Post

    I wanted to inquire whether you believe the paid posts offered on Twitter, Facebook, and Linked are a good source of ROI, when used on the Business Page of a Lodging Operation- hotel? Can the eventual ROI from paid posts be tracked down easily?

    Thank you.
    You can track ROI by adding a tracking code to your social links. Only YOU can determine what the ROI is for your marketing efforts.
    Signature
    Free Special Report on Mindset - Level Up with Positive Thinking
    {{ DiscussionBoard.errors[8791377].message }}
  • Profile picture of the author brutecky
    No one can answer this for 2 reasons. 1 whats your product, whats your post content. 2 whats a 'good' ROI (is 20% good? is 100% good? is 300% good)
    Signature
    Join over 7500 marketers on my Facebook group and also get tons of free tutorials and software to help you with your business.
    {{ DiscussionBoard.errors[8792628].message }}
    • Profile picture of the author Paul Dilley
      Originally Posted by brutecky View Post

      No one can answer this for 2 reasons. 1 whats your product, whats your post content. 2 whats a 'good' ROI (is 20% good? is 100% good? is 300% good)
      What brutecky has mentioned is correct. No one can determine what 'good' ROI is. For me as long as I am making more than I am investing then I am a winner since I can reinvest what I had made for even more profit.

      It also depends on your turnover rate. If you can close a sale and make profit in 30 days and you are making 10% ROI then if you keep in investing your returns you will be making around 300% in a year. Quite a good ROI.
      {{ DiscussionBoard.errors[8793831].message }}
  • Profile picture of the author hostdare
    Social networks are about people talking to people and sharing great content and ideas, not about companies promoting their products to people. Many of the best ways to use social networks don’t involve program budget; they involve brains and sweat and having your fans and friends amplify your message for you.
    Signature
    █ Hostdare Unlimited cPanel SSD hosting | Managed cPanel Dedicated Servers | Dedicated server starting @17 usd/mo
    █ Cpanel/WHM | Not Oversold | Reseller / Managed dedicated Plans Available
    █www.hostdare.com Email : sales@hostdare.com
    {{ DiscussionBoard.errors[8793111].message }}
    • Profile picture of the author Brandgineering
      I've been wonder about the social networks, because all the research I see in places like MarketingCharts.com and Forrester Research say the most people are not getting good results actually marketing on Facebook, et. al.

      Several times I have seen people selling FaceBook marketing systems and I challenged them because nothing I see says that people are consistently using Facebook, et. al. successfully as a marketing platform.

      As stated above, I am under the belief that social media is really about creating authentic connections rather than selling things (except for groups dedicated to promotion within the membership). Correct?
      Signature

      Carl Hartman, CEO Brandgineering | Leaders in Video Marketing and Strategy | Best-Selling Author of Brand.gineering (a workbook & guide to brand strategy in the digital age) | www.brandgineering.org

      {{ DiscussionBoard.errors[8793162].message }}
  • Profile picture of the author andynathan
    Whether it works for you, I am not sure. Personally,

    1. Twitter-not enough experience with using Twitter ads. Got a little bump in retweets with the one ad I did.
    2. Facebook-use the power editor. no matter use the power editor, young skywalker. Or sponsored posts if you have a large following. But if you do pure advertising, use the power editor on Google Chrome. Always thought this was funny, but the power editor helps with your targeting. It is only available through Chrome.
    3. LinkedIn-I find LinkedIn to be too expensive for most brands. Consider the CPC for a LinkedIn ad is a minimum of $4. If you have a $47 product, you need one out of every 12 clicks to buy. Most people's conversions are not high enough to justify the price.
    Signature

    Delighfully Inexpensive: The Scientific Formula For Profitable Blogging takes you step-by-step into how to create mind-blowing content that inspires your readers to learn more about your services.
    Scientific Formula For Profitable Blogging Link

    {{ DiscussionBoard.errors[8793770].message }}
  • Profile picture of the author StuartDavidson
    Originally Posted by Mira Petrov View Post

    I wanted to inquire whether you believe the paid posts offered on Twitter, Facebook, and Linked are a good source of ROI, when used on the Business Page of a Lodging Operation- hotel? Can the eventual ROI from paid posts be tracked down easily?

    Thank you.
    Provide context and I'd be happy to throw in my two cents...
    Signature
    Social Media Resources

    ==>> Free eBook: “How To Win In Social Media” <<==

    ==>> Powerful Social Media Marketing Tips and Advice <<==
    {{ DiscussionBoard.errors[8794132].message }}

Trending Topics