Is this a good ads campaign on Facebook so far?

4 replies
I attached the image. $.08 likes targeting people who like Grumpy Cat & living in the United States. My ad has an image of Grumpy Cat. This is for a comedy/jokes page.

My first day it was $.10 likes with internet memes + grumpy cat but I decided to get rid of internet memes and it got cheaper. I'm guessing specifying the audience a little more did that since more Grumpy Cat fans were seeing it.

So this last day was probably more like $.06 likes to average out to $.08 likes.

Opinions/thoughts/suggestions? Is this good or can I do better? (I uploaded it again in the comment below, you can see it better)
#ads #campaign #facebook #good
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    • Profile picture of the author lovebeingdaddy
      I'm having a hard time reading your campaign..one thing I would say is if you are paying a little more for likes make sure you are doing something with them to keep them as an asset. Remember to test your ads against each other. Make small changes at a time, images are a big deal, when you get a winner ramp up the campaign. Your cost per like can depend on your niche also.
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      • Profile picture of the author RatedRKO16
        Originally Posted by lovebeingdaddy View Post

        I'm having a hard time reading your campaign..one thing I would say is if you are paying a little more for likes make sure you are doing something with them to keep them as an asset. Remember to test your ads against each other. Make small changes at a time, images are a big deal, when you get a winner ramp up the campaign. Your cost per like can depend on your niche also.
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  • Profile picture of the author Cosei
    I agree with lovebeingdaddy,

    You gotta test some more variations of your ad and your placements. Try a newsfeed only ad and see what happens. With such a high CTR you probably could do well with right hand side ads and pay less per like.

    best way to know is to run your ad for 48 hours and after that it usually settles in. With what you got going right now if your CTR stays up your cost per like will continue to drop even below 0.00 and its awesome when your getting like for free.

    Keep in mind it is the holidays so ad costs are typically higher.
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