Is someone buying likes to our FB page? How does this insights look to you guys?
Needs some opinions and thoughts please!
Around the 8th of Dec our new likes went from a steady average of 60-80 new day to about 2,500 new a day and have been an average 2,000 new every day until around the 20th when it started to decrease a little bit but still beeing 1,500+. Thing is I can't find anything on-page or in statistics that are explaining this, our post likes, comments and shares have gone up a bit but nothing that would explain this abrupt flood of new likes.
We recently changed the way we did some of the posting and that was around the same time the likes started to increase. I can imagine a little bit of the new likes is due to that and this is also represented by the slightly increase in engagement. But still to me it seems like all these new likes comes from nowhere when looking at the statistics!
Here's some screens from our page insight, please take a look and let me know what you guys think about it?
These are a few days old but things still look the same, we've past 95k likes and the 23rd we had bout 1,800 new likes and 24th 1,400 new.
Our facebook page manager believe that the changed posting behavior is a big part of it but also thinks someone with a large following is charing our stuff!? And doesn't think these are bought likes.
I do though, as its an ridiculous increase in likes in relation to our business and facebook page type. Also there is something really od with these new likes, at least thats the feeling I get when reviewing profiles. Except the fact that they feel missplaced on our page they also have exactly the same kind of "pattern" over what other pages they are liking. And about 80-90% of the ones I've been able to check are like the same 3-4 pages and pretty much all of them are liking pages from the same sort of categories.
All thoughts and inputs are more then welcome!
Thanks!
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