I'm looking at the FB Insights for my application for a one month period and they seem all wrong. To give just two examples:
- When I look at the impressions on the stories generated by my application the total is about 7000, but when I tally all the individual story types the total is less than 500.
- The number of likes on the stories is also completely at odds with the number given when querying FB's API.
Any clues as to what I'm doing wrong? Is FB insights at all reliable?