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How to track Facebook conversion cost with CPV Lab?

by MindReality
4 replies
How do you track Facebook conversion cost with CPV Lab?

Someone told me that Facebook conversion tracking pixel is inaccurate, therefore she suggest I use CPV Lab.

But is there a way where I can pull Facebook CPC and budget spent into CPV Lab so it can calculate cost per conversion automatically?
#conversion #cost #cpv #facebook #lab #track
  • Profile picture of the author crams
    I'm not sure you will be able to pull data from facebook onto cpvlab. but you can place your facebook conversion pixel in cpvlab which then ping facebook conversion data
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    • Profile picture of the author MindReality
      Originally Posted by crams View Post

      I'm not sure you will be able to pull data from facebook onto cpvlab. but you can place your facebook conversion pixel in cpvlab which then ping facebook conversion data
      My Ad Manager said "I do you use the Facebook pixel for some of my campaigns but it is always off. Just to give you an example, I was running a campaign yesterday. Spent $150 in ads. It only tracked around 7 sales but I really got over 30. So it works but is never accurate. I would suggest a better tracking solution so we get accurate results."

      This is why I am using CPV Lab instead of Facebook Pixel.
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  • Profile picture of the author yoangov
    I believe you can't track the cost per click with Facebook, as it's always changing. Therefore it's hard to give exact estimations on conversion cost.

    let me know if you find a solution for that.
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    • Profile picture of the author MindReality
      Originally Posted by yoangov View Post

      I believe you can't track the cost per click with Facebook, as it's always changing. Therefore it's hard to give exact estimations on conversion cost.

      let me know if you find a solution for that.
      Is there a way to pull Facebook ad spending data into a third party application by using Facebook API or something?
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