4 replies
Hey guys.

I have been wondering about this for a little while now. Custom Audiences for Facebook is extremely powerful... except it is clearly against the Facebook Terms of Service when you scrape people's UIDs to market to them.

Except, it doesn't make sense really.

For example, look at the Graph Search. It allows us to see precisely who we want by narrowing our search, allowing us to view people that have that precise interest and that match our criteria. What is the point of allowing regular day-to-day users to do this? Add some people that we don't know? Do we really give permission for Facebook to implement this feature so that other people can stalk us or worse, use this information for "evil"? No.

If we use Custom Audiences we basically are showing people things that they already want... which is great, except it's against their rules to actually do that because we need to scrape the data first.

Has anyone been banned for doing this? It seems that a large number of Warriors do this regardless, even the well-known ones. Any way around the possible banning from Facebook?

Let's discuss this.
#audiences #custom #facebook #warriors
  • Profile picture of the author deglau
    I would actually like to know the answer to this as well. Are there any stories of anyone getting banned, and how it panned out? Did FB detect the autoscrolling or when a text file was uploaded? Curious to know how they police this.
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  • Profile picture of the author nicoli
    I'm all ears
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  • Profile picture of the author MarinerdMike
    I, for one, can't understand why Facebook would be against scraping UIDs in order to create custom audiences. It encourages advertisers by making them more confident in their targeting.

    I can understand some of their policies in regard to the forms of advertising used and keeping an eye on content within the ads, but the UID is an otherwise useless piece of information.
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  • Profile picture of the author nicoli
    scraping is against the rules. plain and simple, we all know that.

    however, how do you determine whether a custom audience has had it's UIDs scraped or obtained by API tools is the question, and does it warrant a full account ban. These are the pressing issues with us FB marketers.
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