Setting up ad - don't understand the first facebook Audience box

6 replies
I am starting to use facebook advertising and I don't understand the first facebook "Audience" box to fill in. Or one can create a new audience. This is only a title so that I can identify the ad easier?

The one after it is for location, which I understand.

Thanks.
#audience #box #facebook #understand
  • Profile picture of the author AJMontoya
    Custom audiences are a feature Facebook offers where you can upload laser targeted audiences to run your ads to, rather than having your ads shown to users based of interests. You'll need a user ID scraper to create custom audiences. If you already have a target market in mind, you can stick to the Interests targeting option.
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    • Profile picture of the author nicoli
      Originally Posted by xismfofx22 View Post

      Custom audiences are a feature Facebook offers where you can upload laser targeted audiences to run your ads to, rather than having your ads shown to users based of interests. You'll need a user ID scraper to create custom audiences. If you already have a target market in mind, you can stick to the Interests targeting option.
      i'm pretty sure this is getting accounts banned no?
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      • Profile picture of the author the_icon
        Originally Posted by nicoli View Post

        i'm pretty sure this is getting accounts banned no?
        Nope, I havent been banned lol

        There are options for uploading UID's and email addresses, so how can they ban you if they are giving you the option to upload them.

        Also, where do they think you are getting UID's from? They know these scrapers exist and are just giving us an option to use them so they generate more ad income.
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        • Profile picture of the author Jeannie Crabtree
          I had heard you could upload email addresses. This would need to be facebook emails, right? and is it in the same box?


          Originally Posted by the_icon View Post

          Nope, I havent been banned lol

          There are options for uploading UID's and email addresses, so how can they ban you if they are giving you the option to upload them.

          Also, where do they think you are getting UID's from? They know these scrapers exist and are just giving us an option to use them so they generate more ad income.
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      • Profile picture of the author AdamPayne
        Originally Posted by nicoli View Post

        i'm pretty sure this is getting accounts banned no?
        I have never heard of anyone getting banned for using custom audience and scrapers.
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  • Profile picture of the author richjerk321
    Originally Posted by Jeannie Crabtree View Post

    I am starting to use facebook advertising and I don't understand the first facebook "Audience" box to fill in. Or one can create a new audience. This is only a title so that I can identify the ad easier?

    The one after it is for location, which I understand.

    Thanks.
    Leave the audience box blank, you do not need to fill it out. It's only if you are targeting users who you have their ID's, etc. or importing from previous campaigns.
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