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I think I've figured facebook advertising out (my non spell checked rant of sorts)

by Pitchfork Marketing Banned
12 replies
What they want to see is content!

Just like google.

You see i have a squeezepage in the im niche, (not the one in my sig) and its your general squeeze page (white background, headline, bullets, opt in).

FB will not approve any ad that i create the points to that site.

They say its because the site is about making money but there is not content that explains how and other pertinent details.

So I created a squeeze page (similar to the one in my sig) and it was still declined.

So I did some searching and I was shocked. FB has approved ads that link directly to products in the wso forum with affiliate links.

There are also ads running that clearly say things like "make 6 figures" or "dominate listbuilding".

And even more so they are using irrelevant images.

However what i found constant on each site was this.

They alll had a video that gave details on what you would be doing and they showed proof elements to backup the claims.

My sites or ads arent aggressive at all (I do that specifically to attract a certain type of lead) -- but all of my ads with fb are declined.

Other people have extremely over the top sites and ads (but they include a video) -- and their ads are approved.

So i have concluded that A. Video helps your ads get approved. B. if you are going to link to your IM/MMO site, it must detail whats going on.

Now I wonder if text content will work as well?? like a blog post or what not.

Also, has anybody had any success buying likes on a fan page and then sending the fans to a squeeze page -- it seems like that extra step would really decrease my optins and take longer....any ideas?
#advertising #checked #facebook #figured #rant #sorts #spell
  • Profile picture of the author jamescanz
    Originally Posted by antoniobrave View Post

    Also, has anybody had any success buying likes on a fan page and then sending the fans to a squeeze page -- it seems like that extra step would really decrease my optins and take longer....any ideas?
    In terms of building a list with FB...

    I have always gotten cheap likes, then once they are on my page...

    I post status updates where they can optin. It's worked very nicely for me
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    • Profile picture of the author Pitchfork Marketing
      Banned
      Originally Posted by jamescanz View Post

      In terms of building a list with FB...

      I have always gotten cheap likes, then once they are on my page...

      I post status updates where they can optin. It's worked very nicely for me
      Thats awesome,,,I'm going to give that a try as well...

      **update**
      This morning i received an email from FB, they approved all the ads that they previously disapproved. The only difference was I added a video to the squeeze page...
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      • Profile picture of the author Nathan Franklin
        Originally Posted by antoniobrave View Post

        Thats awesome,,,I'm going to give that a try as well...

        **update**
        This morning i received an email from FB, they approved all the ads that they previously disapproved. The only difference was I added a video to the squeeze page...
        Congrats on getting it approved, i've been having some problems with them too lately. I guess i'll give adding a video a try!
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  • Profile picture of the author vuedoolor
    Can't you just put an opt in form on your fan page and direct the fb ads traffic there?
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    • Profile picture of the author Pitchfork Marketing
      Banned
      Originally Posted by vuedoolor View Post

      Can't you just put an opt in form on your fan page and direct the fb ads traffic there?
      But I havn't found a viable solution for doing that. I know marketing like the back of my hand. Technology and plugins, not so much.

      I tried a fb app call static html. It showed my optimizepress opt in page but the buttons were missing, it wasn't sized right and it was just confusing so i gave up on that.

      ***Update*** I created another opt in page that is extremely aggressive. I just wanted to test what i could get away with on fb...

      Headline "How to lose xxxx lbs in 19 days, while still eating your favorite food"

      Then theres a few more lines of "hard hitting" copy that pushes the lead to opt in.

      But under the opt in form, i gave away the technique....Well half of it atleast...and right before it got to the "JUICY" information... I showed another opt in box and basically said enter your email to get the rest of this information.

      Facebook approved all of my ads, (I use pictures which are as random as a picture could possibly be).

      Before the content...facebook continually disapproved my ads, even after i contacted them.

      So lessons learned.

      -facebook doesn't care about the images you use. In fact i have one with a ctr of 5.23 and all i did was find a picture of an elephant and i opened up photoshop to "hand draw" little circles and triangles all over the picture...random!

      -Facebook DOES allow opt in pages.But it appears that they just want you to explain what the person is opting into, what exactly will they be doing and what exactly are they getting...this could be with a video or text.

      -You can still get very cheap clicks with linking directly to your page (Im not the screen capture guy) But I will say that this aggressive opt in page is getting .10 cent clicks but most of the campaigns are around .20-.40 which i would argue is a little less than the going rate for a solo ad.

      I'll try to post more updates in the future.
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      • Profile picture of the author vuedoolor
        Originally Posted by antoniobrave View Post

        But I havn't found a viable solution for doing that. I know marketing like the back of my hand. Technology and plugins, not so much.

        I tried a fb app call static html. It showed my optimizepress opt in page but the buttons were missing, it wasn't sized right and it was just confusing so i gave up on that.

        ***Update*** I created another opt in page that is extremely aggressive. I just wanted to test what i could get away with on fb...

        Headline "How to lose xxxx lbs in 19 days, while still eating your favorite food"

        Then theres a few more lines of "hard hitting" copy that pushes the lead to opt in.

        But under the opt in form, i gave away the technique....Well half of it atleast...and right before it got to the "JUICY" information... I showed another opt in box and basically said enter your email to get the rest of this information.

        Facebook approved all of my ads, (I use pictures which are as random as a picture could possibly be).

        Before the content...facebook continually disapproved my ads, even after i contacted them.

        So lessons learned.

        -facebook doesn't care about the images you use. In fact i have one with a ctr of 5.23 and all i did was find a picture of an elephant and i opened up photoshop to "hand draw" little circles and triangles all over the picture...random!

        -Facebook DOES allow opt in pages.But it appears that they just want you to explain what the person is opting into, what exactly will they be doing and what exactly are they getting...this could be with a video or text.

        -You can still get very cheap clicks with linking directly to your page (Im not the screen capture guy) But I will say that this aggressive opt in page is getting .10 cent clicks but most of the campaigns are around .20-.40 which i would argue is a little less than the going rate for a solo ad.

        I'll try to post more updates in the future.
        Im not good with the technical stuff either so if it's for a very small job I just look over at fiverr for the small technical stuff. Just found this one:

        create a PROFESSIONAL Timeline Facebook Fan Page Tab - fiverr

        maybe you can test out with external link and a fan squeeze page to see which one will give you a cheaper cpc.

        And you are right, facebook wants to see more info about what you are going to offer on your squeeze.

        From facebook guidelines
        Examples:
        Acceptable: "Learn more about a degree at University of Phoenix by signing up to receive more information from our reps [include link to privacy policy]"
        Unacceptable: "Get a Degree in Tech"
        (This example does not provide any information about the actual service that is being offered to a user.)
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  • Profile picture of the author yoangov
    ... and C - they use cloakers to get their ads approved.
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  • Profile picture of the author HQscripts
    Before submitting the Ad, add some content on the advertised page that will be approved, after approved change the content for what you really need, it is safest way, link cloaking can be also detected from facebook
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    • Profile picture of the author junkdna
      Very good rant, never mind spell check ;-)
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  • Profile picture of the author Pitchfork Marketing
    Banned
    Final update.

    Things are great now. I love FB advertising.

    Its all about adding the right content...

    So check out this screenshot.

    I did a split test on two totally different optin pages in the health niche that promotes ebook on the backend thats pays out $37.

    Optin page 1: 42% conversion rate (47 opt ins) 12 sales, zero oto purchases. Profit $444

    Optin page2: 91% conversion rate (99 opt ins) only 14 sales, but 5 oto sales ($47) as well. Profit $753

    Total profit - $1197

    Spent on FB - #13.45

    thats only one campaign so maybe i was lucky..but those are good numbers.

    So for anyone wondering if fb ads work, well they do for me so im sure they can work for you.

    Also in the screenshot the sales aren't shown because i use a different tracking system for that and i couldn't figure out how to get the damn thing to show this specific campaign (I still have some learning to do).

    Oh and you wont believe this...the ONLY differences between the two pages were were two words in the headline, nothing major at all and it led to me doubling my results.

    So if anything the best help i could give is to split test everything because you never know what might lead to a boost in conversions.
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    • Profile picture of the author Dayne Dylan
      Banned
      Originally Posted by antoniobrave View Post

      Final update.

      Things are great now. I love FB advertising.

      Its all about adding the right content...

      So check out this screenshot.

      I did a split test on two totally different optin pages in the health niche that promotes ebook on the backend thats pays out $37.

      Optin page 1: 42% conversion rate (47 opt ins) 12 sales, zero oto purchases. Profit $444

      Optin page2: 91% conversion rate (99 opt ins) only 14 sales, but 5 oto sales ($47) as well. Profit $753

      Total profit - $1197

      Spent on FB - #13.45

      thats only one campaign so maybe i was lucky..but those are good numbers.

      So for anyone wondering if fb ads work, well they do for me so im sure they can work for you.

      Also in the screenshot the sales aren't shown because i use a different tracking system for that and i couldn't figure out how to get the damn thing to show this specific campaign (I still have some learning to do).

      Oh and you wont believe this...the ONLY differences between the two pages were were two words in the headline, nothing major at all and it led to me doubling my results.

      So if anything the best help i could give is to split test everything because you never know what might lead to a boost in conversions.
      Are you doing this with an email opt-in page, and then sending them immediately to the $37 ebook offer?
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  • Profile picture of the author junkdna
    Originally Posted by vuedoolor View Post

    ... And you are right, facebook wants to see more info about what you are going to offer on your squeeze.

    From facebook guidelines
    Examples:
    Acceptable: "Learn more about a degree at University of Phoenix by signing up to receive more information from our reps [include link to privacy policy]"
    Unacceptable: "Get a Degree in Tech"
    (This example does not provide any information about the actual service that is being offered to a user.)
    But that text in the "Acceptable: Learn more ... " is too long to fit into right column ad. Can make an FB ad with call to action "Get a Degree in Tech" and than elaborate in a length on the squeeze page?

    On a subject of tracking FB ads. Normally, if you are sending visitors to an squeeze inside app tab, you can't pass any parameters via url. So practically you can't track which ad/sqeeze combo works the best. But there seems to be a method with cookies. You drop a cookie, from ad click, than your squeeze picks up the cookie and informs your tracking program. Only downside is that it is really hard to program.
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