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Facebook event participants to real world

by kedharf1
1 replies
Hi all,

I am part of a campus club at University. Let me give a short background. In one of our previous events that we organized, we had about a week of marketing the event through social media (primarily facebook). We had about 12 people RSVP for the event and about 4/5 showed up. That was pretty much as expected.

We organized another event yesterday. However, for this event, we had about a month of marketing. We posted in all of our university pages, spread the word through twitter and also had on campus posters in the buildings etc... We had about 57 people going and about 25 people maybe attending.

So I expected there to be about 20-25 people and at the very least, 15 people. However, to my surprise and dissapointment only about 3 people turned up.

We regularly posted on the facebook page and event page about details of the event, so that people don't forget about the event. We even had a few people share our posts, like our pages and join our mailing list. Therefore, I am baffled by the lack of in person attendance.

I am writing here to see if anyone has an idea about why this might be and what we can do to better market our events in the future. Sorry for the long post.

Thanks
#event #facebook #participants #real #world
  • Profile picture of the author chaotic squid
    Well a lot is also going to depend on the size of your university. Only a few thousand? Or 20,000 plus? What are the benefits to the students to give up their time to go to your event? What are they missing out on if they pass it by? Maybe the time of day or day of the week doesn't work well, ask students what time/day of the week works best for them.

    Also, have you tried bribing them? I'm also at university, and most groups always supply pizza and soda for meetings. Groups will also try to secure an prominent/important guest speaker to help lure people in.

    Lots of other ways to advertise instead of relying on Facebook. I don't think I've ever been to my school's Facebook page haha, I just don't care. Try talking/getting permission from professors in related classes to speak to the class for a few minutes about your event. Pass out flyers to students in the class and students walking around campus.

    A popular way that students advertise at my school is by chalk. They chalk up buildings and sidewalks (with approval) to advertise important events and meetings.

    Hoped that helped a little, good luck!
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