[FREE] Top 10 Ways to Drive Social Media Traffic
Hello my name is Enrico Jenko
Thanks for joining me at todays webinar. I am going to discuss some social media concepts that I was lucky enough to encounter, that allowed me to build my business easier and faster than ever imagined.
I know many of you are already using social media and are familiar with its basic workings.
I also know that most people are only scratching the surface of what social media could do for their personal and professional lives .
Shortly I am going to get into exactly how you should be using social media today to reach your intended market, and not be tagged as a "troll"
How would you like to wake up tomorrow morning and have 5 - 10 people wanting to know more about your product, more about services, and just more about what you do.
Question have you really grasped the reach and power of social media to transform your business and your life?
LEARN FIRST
Don't just jump in haphazardly...social media is based on relationships. Maybe not the strongest of ties that bind initially, but relationships nonetheless.
Social media can be likened to a big outdoor barbecue. Just like any social event you socialize and meet people. You normally would not interrupt conversations, or unnecessarily bother strangers.
You would use and also expect the use of etiquette from others when approaching. If not you seem unknowledgable, thirsty.....or at least uncouth. none of which helps our credibility
Make sure you learn so you don't burn any early relationships
Here's 4 quick tips to use right away ....
You have to create an exposure. You have to get on the sites register, completely fill out the profiles , learn the software. You have to show-up
Start creative conversation and adding VALUE to peoples lives. You can ONLY do that when you have actually listened to them.
Directions and kindness go far in the social media emotional dept.
Influence is the result of great value ...practical, usable, applicable
The Movement is pull marketing ..Attraction marketing
connect + comfortable + construct
Show interest in them first . EDIFY . resulting in a bridge of trust.
What would happen if all your friends knew that what you send is valuable?
The ONLY way to accomplish that is to:
Take time to develop the relationship and find out exactly where you can help , What are their problems? and then, How can you position what you do to solve their problem.? If that can't be accomplished that person is not a prospect at this time .
Register a name that you can brand online
Use your name or some derivative that points to your business and/or product
The Best Domain Name Generator Ever: Impossibility!
What do you want to brand ?
being known for company and product ....
being known for some uniqueness ....
being known for personal development or leadership....
What do you want to be known for ?
How should people remember you ?
How did you impact their lives ?
How do you set yourself apart ?
What is it that can make you unforgettable.?
Slogan Avatar Name Logo
What is the FIRST thing people think of with you?
What is it that makes you unique?
What is you're message about you and your product?
What is the picture you want people to think of ?
What is the feeling or emotion you want them to feel ?
What do you want them to be talking about ?
They MUST be talking about you for people to take action!!
What do you want them to take action on?
Get people talking about you and talking for you
Come up with three powerful words about YOU.
Compelling Profile
Tells who you are. It is your calling card. Use it to Draw people in
Why talk to you?
What do you bring to the table to increase,expand, and accelerate someones life ?
ME---> I show people how to make an extra paycheck every month.
What do you have to offer ?
What is it about you that you want to bring to the table ?
What gives you credentials
What makes you the expert?
because of: ALL of the ABOVE
Many of you will think that you require some level of grand success to claim the tag of an expert. FALSE that is precisely why we focus more on our personal stories and positioning our personal experiences as bridges in communication.
There is always someone who knows less than you or who values and appreciates you're particular viewpoint. Your swag if not for a better word.
Always show value to the reader. Arrogance and cockiness doesn't come off well and requires you to overperform. Modesty and humility allows you to WOW people so much easier !
Make your profile focused on the reader: This is WHO I am and what I can do for YOU.
Grab them in 3 or 4 sentences.
This is what I have to offer. This is what I can do !!
This helps establish you as someone worth following and befriending
Include your url into ALL your profiles
5 social sites to start you're journey
You can even start with some lesser known sites where you can more easily be seen
If you try to spin 25 sites and befriend and follow and comment and take up six hours and accomplish little.
Just get a handful of sites to start with.
Facebook Youtube Twitter Linkedin Myspace
Learn the ins and outs to reach more people
Grow on the sites and get REALLY known
After creating a following then you can branch out
Don't spread yourself too thin
Less stress more fun better quality
Broadcast your BRAND
Broadcast you're message to converse with more people at once
podcast /blog talk radio .
Start a weekly show.
Shows a level of seriousness
Tubemogul for Youtube.
Any phone camera will work. START RECORDING . 2 minute videos are fine. JUST DO
Build your brand using the new media
All educational and informative content. No Advertising Allowed
Get yourself a blog. Thats your personal hub
Internet TV ustream.com
Become an internet TV star
Forums are great place for articles and talking with like-minded people to connect with
Build your brand automatically by broadcasting
Give extreme value in every communication and message
VALUE RULES
What do you bring to the table that bring value to the conversation?
"conversational marketing"
The SECRET ?
A VALUE platform
Prove to be usable, reasonable, & applicable
Increase and Empower people lives .
There can be entertainment - emotional - financial value.
How does one element of your product help people?
Show people jaw dropping value!
What is it about me and my company and product that will improve, increase and enlarge lives?
Conversation of value
WHY should they listen to you?
HOW is this going to improve my life ?
Make 5 NEW friends everyday
consistency is the key minimum of 5
consistency is paramount in social media
consistency of message
consistency of visibility
consistency of adding to
consistency of befriending
150 new friends a month
CONSISTENCY builds trust
Are you who you say you are ?
JOIN as many groups as you can in all social circles
You now have access to every single other member
This is social proof!
Take potential prospects OFFLINE
This is a relational business
Create the next level of encounter :phonecall ,coffee
"Conversational Marketing ---> to Connection Marketing
online as well as offline
soft contact to hard contact using the human dynamic of interaction
You may possibly never have true connection without it
connect >>direct>>>eject
social - email - phone - face to face
Find local people by using Search features
You must have a blueprint
What will you're business look like once you have social media down ?
How many friends do you need ?
Where are they coming from ?
How many daily conversations and new connections will you make everyday?
You need a daily step by step - what's next path
4 parts to a plan
P- process what process FB, audio, video, blog
L- lead -where will you lead these people? blog - podcast - website - FB page
A- anticipation - what should they anticipate , what have you led them to believe they will get?
N- next move ...first 3 steps ....take it offline
IF you do this you will be shocked and stunned
Critical
You must be AUTHENTIC, real, sincere,and giving
People are going to check you out. transparency
Be EXACTLY who YOU are no one else
Grow but stay grounded on the disciplines that allowed you to grow
People have bs meters, they can smell a fake even when not knowing
GIVE Gaining Influence Very Easily. Give them something of extreme value free
It is all about drawing people to you
connect * converse * contribute * construct
When that bridge of trust is constructed people will start talking
about you and leading other people to you *referral*
I created this short tutorial because it is so simple! There are so many different strategies, and methods that marketers may use. So much money on WSO's and reports. But I believe a new person as I was, is better suited to applying a very simple, no cost value oriented marketing model.
Once really understanding these 10 Basic principles you can move to more complex marketing strategies that all build on a VALUE platform.
This is FREE no OTO. I am only looking for new members to be join my compelling influencer mastermind group. All it takes is a "LIKE" to join us and take action.
https://www.facebook.com/CompellingMM
I first created this as a webinar that you can find here:
Top 10 ways to Drive Social Media Traffic - YouTube
Thanks for joining me at todays webinar. I am going to discuss some social media concepts that I was lucky enough to encounter, that allowed me to build my business easier and faster than ever imagined.
I know many of you are already using social media and are familiar with its basic workings.
I also know that most people are only scratching the surface of what social media could do for their personal and professional lives .
Shortly I am going to get into exactly how you should be using social media today to reach your intended market, and not be tagged as a "troll"
How would you like to wake up tomorrow morning and have 5 - 10 people wanting to know more about your product, more about services, and just more about what you do.
Question have you really grasped the reach and power of social media to transform your business and your life?
LEARN FIRST
Don't just jump in haphazardly...social media is based on relationships. Maybe not the strongest of ties that bind initially, but relationships nonetheless.
Social media can be likened to a big outdoor barbecue. Just like any social event you socialize and meet people. You normally would not interrupt conversations, or unnecessarily bother strangers.
You would use and also expect the use of etiquette from others when approaching. If not you seem unknowledgable, thirsty.....or at least uncouth. none of which helps our credibility
Make sure you learn so you don't burn any early relationships
Here's 4 quick tips to use right away ....
You have to create an exposure. You have to get on the sites register, completely fill out the profiles , learn the software. You have to show-up
Start creative conversation and adding VALUE to peoples lives. You can ONLY do that when you have actually listened to them.
Directions and kindness go far in the social media emotional dept.
Influence is the result of great value ...practical, usable, applicable
The Movement is pull marketing ..Attraction marketing
connect + comfortable + construct
Show interest in them first . EDIFY . resulting in a bridge of trust.
What would happen if all your friends knew that what you send is valuable?
The ONLY way to accomplish that is to:
Take time to develop the relationship and find out exactly where you can help , What are their problems? and then, How can you position what you do to solve their problem.? If that can't be accomplished that person is not a prospect at this time .
Register a name that you can brand online
Use your name or some derivative that points to your business and/or product
The Best Domain Name Generator Ever: Impossibility!
What do you want to brand ?
being known for company and product ....
being known for some uniqueness ....
being known for personal development or leadership....
What do you want to be known for ?
How should people remember you ?
How did you impact their lives ?
How do you set yourself apart ?
What is it that can make you unforgettable.?
Slogan Avatar Name Logo
What is the FIRST thing people think of with you?
What is it that makes you unique?
What is you're message about you and your product?
What is the picture you want people to think of ?
What is the feeling or emotion you want them to feel ?
What do you want them to be talking about ?
They MUST be talking about you for people to take action!!
What do you want them to take action on?
Get people talking about you and talking for you
Come up with three powerful words about YOU.
Compelling Profile
Tells who you are. It is your calling card. Use it to Draw people in
Why talk to you?
What do you bring to the table to increase,expand, and accelerate someones life ?
ME---> I show people how to make an extra paycheck every month.
What do you have to offer ?
What is it about you that you want to bring to the table ?
What gives you credentials
What makes you the expert?
because of: ALL of the ABOVE
Many of you will think that you require some level of grand success to claim the tag of an expert. FALSE that is precisely why we focus more on our personal stories and positioning our personal experiences as bridges in communication.
There is always someone who knows less than you or who values and appreciates you're particular viewpoint. Your swag if not for a better word.
Always show value to the reader. Arrogance and cockiness doesn't come off well and requires you to overperform. Modesty and humility allows you to WOW people so much easier !
Make your profile focused on the reader: This is WHO I am and what I can do for YOU.
Grab them in 3 or 4 sentences.
This is what I have to offer. This is what I can do !!
This helps establish you as someone worth following and befriending
Include your url into ALL your profiles
5 social sites to start you're journey
You can even start with some lesser known sites where you can more easily be seen
If you try to spin 25 sites and befriend and follow and comment and take up six hours and accomplish little.
Just get a handful of sites to start with.
Facebook Youtube Twitter Linkedin Myspace
Learn the ins and outs to reach more people
Grow on the sites and get REALLY known
After creating a following then you can branch out
Don't spread yourself too thin
Less stress more fun better quality
Broadcast your BRAND
Broadcast you're message to converse with more people at once
podcast /blog talk radio .
Start a weekly show.
Shows a level of seriousness
Tubemogul for Youtube.
Any phone camera will work. START RECORDING . 2 minute videos are fine. JUST DO
Build your brand using the new media
All educational and informative content. No Advertising Allowed
Get yourself a blog. Thats your personal hub
Internet TV ustream.com
Become an internet TV star
Forums are great place for articles and talking with like-minded people to connect with
Build your brand automatically by broadcasting
Give extreme value in every communication and message
VALUE RULES
What do you bring to the table that bring value to the conversation?
"conversational marketing"
The SECRET ?
A VALUE platform
Prove to be usable, reasonable, & applicable
Increase and Empower people lives .
There can be entertainment - emotional - financial value.
How does one element of your product help people?
Show people jaw dropping value!
What is it about me and my company and product that will improve, increase and enlarge lives?
Conversation of value
WHY should they listen to you?
HOW is this going to improve my life ?
Make 5 NEW friends everyday
consistency is the key minimum of 5
consistency is paramount in social media
consistency of message
consistency of visibility
consistency of adding to
consistency of befriending
150 new friends a month
CONSISTENCY builds trust
Are you who you say you are ?
JOIN as many groups as you can in all social circles
You now have access to every single other member
This is social proof!
Take potential prospects OFFLINE
This is a relational business
Create the next level of encounter :phonecall ,coffee
"Conversational Marketing ---> to Connection Marketing
online as well as offline
soft contact to hard contact using the human dynamic of interaction
You may possibly never have true connection without it
connect >>direct>>>eject
social - email - phone - face to face
Find local people by using Search features
You must have a blueprint
What will you're business look like once you have social media down ?
How many friends do you need ?
Where are they coming from ?
How many daily conversations and new connections will you make everyday?
You need a daily step by step - what's next path
4 parts to a plan
P- process what process FB, audio, video, blog
L- lead -where will you lead these people? blog - podcast - website - FB page
A- anticipation - what should they anticipate , what have you led them to believe they will get?
N- next move ...first 3 steps ....take it offline
IF you do this you will be shocked and stunned
Critical
You must be AUTHENTIC, real, sincere,and giving
People are going to check you out. transparency
Be EXACTLY who YOU are no one else
Grow but stay grounded on the disciplines that allowed you to grow
People have bs meters, they can smell a fake even when not knowing
GIVE Gaining Influence Very Easily. Give them something of extreme value free
It is all about drawing people to you
connect * converse * contribute * construct
When that bridge of trust is constructed people will start talking
about you and leading other people to you *referral*
I created this short tutorial because it is so simple! There are so many different strategies, and methods that marketers may use. So much money on WSO's and reports. But I believe a new person as I was, is better suited to applying a very simple, no cost value oriented marketing model.
Once really understanding these 10 Basic principles you can move to more complex marketing strategies that all build on a VALUE platform.
This is FREE no OTO. I am only looking for new members to be join my compelling influencer mastermind group. All it takes is a "LIKE" to join us and take action.
https://www.facebook.com/CompellingMM
I first created this as a webinar that you can find here:
Top 10 ways to Drive Social Media Traffic - YouTube