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Juggle multiple accounts or just use one?

by danemorgan
11 replies
Lets say you want to run two similar, somewhat complimentary businesses. You are going to run each from it's own website, each with it's own name, but you are going to prominently brand yourself with them both.

Would you maintain a separate set of social media accounts for each or would you just promote both from your own personal brand accounts?
#accounts #brand #business #juggle #multiple #personal #social media
  • Profile picture of the author blitz20
    I would use two different accounts but cross promote
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  • Profile picture of the author danemorgan
    So you believe the extra work in maintaining and generating twice the content for very similar offerings would generate returns worth the extra effort?
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    • Profile picture of the author drwbie
      Originally Posted by danemorgan View Post

      So you believe the extra work in maintaining and generating twice the content for very similar offerings would generate returns worth the extra effort?
      I think so. Look into social media management dashboards that will allow you to juggle multiple accounts from one touchpoint. There's a ton out there, but the biggest right now is hootsuite.
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    • Profile picture of the author nimrod123xadag
      Originally Posted by danemorgan View Post

      So you believe the extra work in maintaining and generating twice the content for very similar offerings would generate returns worth the extra effort?
      If that hampers your productivity, then it's probably not worth the effort. But if you can build a separate team for each business, then you'll be able to enjoy twice the power and earning potential of your efforts also.

      I think a very important key would be proper delegation of the tasks that needed to be done in promoting them.
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  • Profile picture of the author melvinsh
    It depends on how similar the businesses are as well as the niche. If your seriously trying to brand them as well.
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    • Profile picture of the author danemorgan
      Originally Posted by melvinsh View Post

      It depends on how similar the businesses are as well as the niche. If your seriously trying to brand them as well.
      Originally Posted by ronrule

      Make one brand. You're selling directly to the consumer, there's no point in maintaining two brands.
      I'm a website developer. Currently I take commissions from a couple of advertising agencies and various small businesses and professional services.

      What I plan to add is a theme shop with off the shelf themes for WordPress and, possibly, other CMSs.

      So they are very similar upfront, but very dissimilar in practice as one is a straight up product and the other is a service at a much higher price point.

      I considered one site, one brand with both, but then I fear diluting each of the messages. But I'm not sure about the commitment to doubling the marketing.
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      • Profile picture of the author joe ferdinando
        You have to look at it this way:
        1) If you walked into your local supermarket they have one name and market
        2) They sell differant brands on the shelf with different prices
        3) The shopper is aloud to browse the products on the shelf and select the best product for there needs
        4) The store releases its advertisements on the weekend in local papers with coupons
        5) Some people like to use coupons and other do not care about price!

        online
        1) you can brand one website for your business
        2) You offer multiple products and sevices
        3) You can have comparison pages to compare products and benefits
        4) you do product reviews, video's, webpages etc.........
        5) manage everything from one place for time and convenience!
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        • Profile picture of the author Rhadoo7
          I would go for one brand across multiple networks...
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  • Profile picture of the author ronrule
    Make one brand. You're selling directly to the consumer, there's no point in maintaining two brands.

    If you were selling into retail the strategy would make sense, because those are confirmed orders - if a retail buyer says "Could you produce this same product under a different name at a lower price point? By the way, here's a $15 million dollar check if you can." the answer is yes. But to dilute your marketing and brand building efforts when you're selling directly to the consumer doesn't make any sense.
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    Ron Rule
    http://ronrule.com

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  • Profile picture of the author danemorgan
    Thank you for the thoughts on this folks. I'm pretty pleased that a consensus here falls on the side of this that I was really hoping would be the right answer. And the same consensus is apparent in other places where I asked this question.

    I played around with a couple of test twitter accounts, facebook pages and G+ pages and coming up with fresh, differentiated activity was a serious chore.

    The one consensus to a separation that I think I am going to make is segregating all facebook business activity to a facebook page, leaving my account for family and close friends. Beyond that, i'm going to roll it all in together.

    Thank you for your counsel.
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  • Profile picture of the author Ali Alvie
    I won't go for merging both it may put both on stake in case if one business is not doing good it will harm the reputation of other connected to it. So i suggest good to have them separately working!
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    Ali Alvie

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