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Why aren't clicks converting into sales on Teespring?

by frankisland
4 replies
Hey all,

I'll try and make this brief. I'm running a Teespring campaign and using Facebook to purchase ads. Through decent targeting, I'm able to get my in-feed ads down to about $0.25 per website click. I've gotten about 10 likes on my actual t-shirt which can help to spread the content, but none of the 40-or-so clicks are converting into sales.

Does anyone have any insights as to why they aren't converting? I clearly show what the shirt looks like in the ad (which is presumably why they click), and the price point of $19.95 seems pretty standard for a t-shirt campaign. I'm scratching my head over what I'm doing wrong.

Any help is appreciated!
#clicks #converting #sales #teespring
  • Profile picture of the author inboxtrail
    Could be the targeting or the design, do you have a high CTR on the ad ?
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    • Profile picture of the author frankisland
      Originally Posted by inboxtrail View Post

      Could be the targeting or the design, do you have a high CTR on the ad ?
      It's not doing very well in the CTR, unfortunately. I think I'm only at about 0.9% at the moment. Is that an indicator of a generally poor campaign? I'm fairly new to running Teespring campaigns.
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  • Profile picture of the author IMStrategus
    must be both. try to split test with different targeting, genders, locations etc.
    Signature

    I lie on marketing forums. Social media is for fun, pics & hook ups.

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    • Profile picture of the author Mateenyall
      you need to be targeting 'buyers'. You've probably just got curious people who just want to see what it is.

      Try targeting the fanpages of shops your ideal demographic would shop at

      good luck

      ~ Mateen
      Signature
      $82,000 in 19 Days, Say What?!
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