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[HELP] Best way to do ecommerce from Facebook advertising?

by promo_guy
2 replies
Hi all,


I've got a friend who sells a physical product. He asked me if I wanted to be involved in a sort of dropshipping arrangement where if/when I get a sale of his product say either on a website or an FB page, then I'd send him the cash and he'd ship it out and I'd basically profit from the difference between my sale price and his price to me.

Typical dropshipping model I assume.

I've only been doing facebook marketing for about 5-6 weeks so I'm no pro but as I'm getting the hang of it, I think I could get cheaper clicks from FB than say Google.

Anyway, my "gut" is telling me to create an ecommerce Page(?) but I've never done that and not even sure I can. I assume I can. Is it like a fan page where it'll allow me to create newsfeed ads?

Can anyone please give me advice on how best to set up an ecommerce page? I know there's Shopify etc. but until I know for sure I can profit from this arrangement, I'd like to keep costs as low as possible and mainly for FB ads. I'd prefer newsfeed ads but won't discount right-side ads.

OR....is it better to send folks to an external URL? If so, this would mean I'd have to create a simple Wordpress ecommerce site which I can do but again, I'd like to start testing traffic/conversion quickly before investing time into an ecommerce blog.

Hope my questions make sense. Is FB ecommerce the way to go to send traffic from FB ads to a page on FB and if so, are there any good guides out there, or good platforms, or does FB provide all I need already? I'd really just need to connect the buy button to my paypal, nothing complex.

Many thanks
#advertising #ecommerce #facebook
  • Profile picture of the author Mateenyall
    Hmmmm

    FB & ecommerce is interesting, people are rarely in buying mode when browsing fb. You really need to connect with the 'buyers' in your niche market and to do this you gotta be clever with your targeting. ie, targeting competitor facebook fan pages, etc.

    IMO it's better to send people to an external URL BUT you need to capture a contact method from them somehow. A facebook like or email address or something. Especially if you're going to be building that ecommerce store.

    I've never used shopify but have heard form many it's a great product. By the way, you really need a decent profit margin with your physical products if you're going to be splitting profit with you and your partner AND paying for facebook advertising.

    ~ Mateen
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  • Profile picture of the author promo_guy
    Thanks Mateen!

    I know what you mean about targeting people on FB who usually don't go on there looking to buy something per se but I've been doing some marketing latel and had a little success, just not in this dropship model I'm talking about.

    I'd get paid roughly $45/sale so as long as I was in the black, I'm ok with that. I could scale with ebay, adwords, etc. as well as posting on forums. My friend has one "affiliate" who just has a simple ebay page and he's getting roughly 50 sales/mo so that's about $2500/mo with just a simple ebay page. I'm hoping with my marketing skills, I could do at least that and more.

    My friend's not a marketer. I am. lol

    If I could get people to my page (fan ecommerce page?) then figure out how to collect emails etc. into my Aweber account then I'd be off and running. I know with shopify you can have a store on FB, but I'd be looking at monthly fees.

    So, to me, if I can get the cheap newsfeed clicks (assuming I can) and get a few sales per day, then I would feel confident scaling. Just not sure if I should do a website or an ecommerce page first, then website.

    Anyway, thanks for the reply
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