The MALL concept works best in social media
Trying to compete in a local market on Facebook is like building a brick and mortar business on Main street USA. It's an ongoing struggle and it takes constant promotion to remain relevant with your fans who have liked hundreds of other pages.
The MALL concept put local businesses into a community environment and tapped into the foot traffic element.
Z Social Chef was just launched on Facebook yesterday. I actually built the page almost 2 years ago but did not see the idea in it's fullness until last week.
If you are going to tap into a community, get involved first in supporting the community. Offer social media seminars and start a local group helping other understand the power of community.
I have worked my local community for almost 5 years now. My results have been disappointing when working with one small local business at a time. They just aren't willing to follow instructions or do not have the time or knowledge to do the social media thing and are not willing to budget the money to hire a social media manager. They'll spend hundreds of dollars on traditional media advertising because it's the only thing they know to do and to break away from tradition is fearful.
I finally saw the light at the end of the tunnel when someone brought the Valpak booklet. Community advertising and promotion.
I stayed up all night thinking about a way to brand this community concept.
By the next morning, Z Social Chef was created.
I went to the local Chamber of Commerce to see what they offered and I was shocked to see how many members were in my local community. There were thousands. It was a goldmine of contacts. The one thing that was missing was a simple user friendly business directory.
I then built a website for Z Social Chef and tied in in with the Facebook page.
Local businesses relate to a website more than a Facebook page. They know Facebook is popular but they just haven't reached the NEW social media mindset. To most business owners, social media is the local newspaper.
To succeed in social media, it takes innovation and patience working with local business. Social media is not just an activity; it is an investment of valuable time and resources. In Social Media the “squeaky wheel” gets the oil. You have to put yourself out there, where the community can interact with you. Social media waits for no one. You can never go wrong by investing in communities and the human beings within them.
Check out my new concept at Z Social Chef | Support Local Business
The MALL concept put local businesses into a community environment and tapped into the foot traffic element.
Z Social Chef was just launched on Facebook yesterday. I actually built the page almost 2 years ago but did not see the idea in it's fullness until last week.
If you are going to tap into a community, get involved first in supporting the community. Offer social media seminars and start a local group helping other understand the power of community.
I have worked my local community for almost 5 years now. My results have been disappointing when working with one small local business at a time. They just aren't willing to follow instructions or do not have the time or knowledge to do the social media thing and are not willing to budget the money to hire a social media manager. They'll spend hundreds of dollars on traditional media advertising because it's the only thing they know to do and to break away from tradition is fearful.
I finally saw the light at the end of the tunnel when someone brought the Valpak booklet. Community advertising and promotion.
I stayed up all night thinking about a way to brand this community concept.
By the next morning, Z Social Chef was created.
I went to the local Chamber of Commerce to see what they offered and I was shocked to see how many members were in my local community. There were thousands. It was a goldmine of contacts. The one thing that was missing was a simple user friendly business directory.
I then built a website for Z Social Chef and tied in in with the Facebook page.
Local businesses relate to a website more than a Facebook page. They know Facebook is popular but they just haven't reached the NEW social media mindset. To most business owners, social media is the local newspaper.
To succeed in social media, it takes innovation and patience working with local business. Social media is not just an activity; it is an investment of valuable time and resources. In Social Media the “squeaky wheel” gets the oil. You have to put yourself out there, where the community can interact with you. Social media waits for no one. You can never go wrong by investing in communities and the human beings within them.
Check out my new concept at Z Social Chef | Support Local Business