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Teespring And Facebook-Becoming A Royal Pain!

by Saintsfan40
33 replies
Well after testing multiple campaigns in recent weeks and not making a sale, things just seem to get worse. After spending a lot of hours studying guides, watching videos etc, I just can't seem to "Get It". I'm starting to believe hard work means nothing if you don't have the smarts. There's a lot of money to be made in this niche. But if you don't know what you're doing, you can forget it.

Here's the thing. Recently I just learned how to use a scraper to collect ID's for "Custom Audiences". I've been hearing a lot on how custom audiences are the best targeting features to become profitable.

If you noticed on teespring, there's been a cool angle on targeting "First Names" and "Birth Years". And they've been raking it in. So I decided to go that route and give it a shot. I ran some tests on birth year and didn't go well. So I decided to go the first name route.

My designs and templates look very professional. My Custom Audience, all the same first names were laser targeted at 80,000 people. So I thought cool, this campaign is going to rock! Wrong. As soon as I submitted my ad campaign, I got the dreaded "Your Ad Wasn't Approved". First time this happened to me. So I had a hard time figuring out why the hell my ads weren't approved. So 3 more times I re did my ads from scratch, deleted the old ones and got the same dreaded message of ads not getting approved.

Yet here are other facebook marketers using the same tactics and have their ads running all over the place making a killing. Yet my ads, which follow the guidelines to a tee, can't even get approved. So why other ads getting approved and mine are not?

Another frustrating situation. I watch these videos on how facebook marketers get pennies for click on newsfeed ads and website clicks (Which I Run). Yet my suggested bids are always high anywhere from $0.60 to $1.70 on perfectly targeted campaigns.

What gives?
#facebookbecoming #pain #royal #teespring
  • Profile picture of the author tismi
    penny clicks come from targeting custom audiences using optimised cpm. if your audience is laser targeted a great deal of people will click your ad, you are getting high ctr and low cpc (depends on your average cpm cost).

    the reason your ad was not approved is because fb cracked down on ads targeting names, disabling custom audiences with UIDs sharing same name or surname. some people however found a way around this ban and I dont know how are they doing it .
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  • Profile picture of the author kayoz
    using birth dates and birth years and name targeting is against the TOS for facebook. That's why our ad wasn't approved. They've been cracking down hard on these lately. Sorry for your frustration.
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    • Profile picture of the author Saintsfan40
      Originally Posted by kayoz View Post

      using birth dates and birth years and name targeting is against the TOS for facebook. That's why our ad wasn't approved. They've been cracking down hard on these lately. Sorry for your frustration.

      I hear ya. It just sucks the "Gurus" find their ways around it while we're left in the dust. Or they find a way to bribe Mr Zuckerberg. Oh well.
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  • Profile picture of the author brutecky
    I actually would suggest that people forget Teespring and Facebook. Its a done thing. Sure a few people made a bunch of money. But its only because they where the first ones doing it. Now everyone with $100 to spend on Facebook ads is thinking they will make thousands this way. Guess what. You wont.
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    • Profile picture of the author maxpoweraff
      Originally Posted by brutecky View Post

      I actually would suggest that people forget Teespring and Facebook. Its a done thing. Sure a few people made a bunch of money. But its only because they where the first ones doing it. Now everyone with $100 to spend on Facebook ads is thinking they will make thousands this way. Guess what. You wont.
      Way wrong....Facebook and Teespring will never die. Its impossible, when people don't needs clothes or buy on an impulse and when girls stop shopping it'll be dead,
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    • Profile picture of the author MichaelCo
      Originally Posted by brutecky View Post

      I actually would suggest that people forget Teespring and Facebook. Its a done thing. Sure a few people made a bunch of money. But its only because they where the first ones doing it. Now everyone with $100 to spend on Facebook ads is thinking they will make thousands this way. Guess what. You wont.
      You're so wrong. My friend is making a lot of money from this. I am about to get into this myself but you must do it right.

      What he does is look for things that could be the next big thing. He would go onto sports sites and see any breaking news, players singing new contracts, about to retire or anything that you could wack onto a shirt before anyone else does it and getting it out there and you WILL get sales...

      How he gets sales? Simple... He doesn't just use ads but he also goes to sports teams fan pages, groups you name it.. He would pm the admins asking would they share it with their fans. Obviously these admins will because they need new content to share with their audience all the time...

      Just something to think about..
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  • Profile picture of the author Bryan Jiang
    I hear ya Saint... still trying to get profitable but as long as I know the money won't be blindly spent, I believe I am making an investment even if my campaigns fail.
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  • Profile picture of the author Ghoster
    Regular Facebook users have been complaining about laser-targeted ads. They find ads that use their name to be creepy.

    People are getting sick of Facebook, and while the company still has tons of users, this won't last unless Facebook is proactive about handling customer complaints.

    The next big thing is always around the corner, and people aren't very loyal to social-media platforms. I use at least four, myself.
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    • Profile picture of the author Saintsfan40
      Originally Posted by Ghoster View Post

      Regular Facebook users have been complaining about laser-targeted ads. They find ads that use their name to be creepy.

      People are getting sick of Facebook, and while the company still has tons of users, this won't last unless Facebook is proactive about handling customer complaints.

      The next big thing is always around the corner, and people aren't very loyal to social-media platforms. I use at least four, myself.
      Funny thing is, I see newsfeed ads constantly running on my feed. This morning I already see 3 with "First Name" feeds "It's a Name Thing, You Wouldn't Understand" ads. Those suckers have like thousands of shares, likes etc. And you know damn well they're making serious bank. I tried one of those yesterday and my ad was disapproved. And yes, it does piss me off their ads are getting approved and mine aren't.

      Another thing is I have no clue how these guys are getting CPC at 0.04 to 0.12 cents a click. All of mine are way too high.

      I'm currently running another different ad this morning, not name related. My suggested bid is at $0.77 - 2.02 USD. And that's with laser targeting. I'm like WTF!
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      • Profile picture of the author automationhero
        Originally Posted by Saintsfan40 View Post


        Another thing is I have no clue how these guys are getting CPC at 0.04 to 0.12 cents a click. All of mine are way too high.

        I'm currently running another different ad this morning, not name related. My suggested bid is at $0.77 - 2.02 USD. And that's with laser targeting. I'm like WTF!
        The unfortunate thing (to newer Facebook marketers) is that Facebook price discriminates on ads. If you have a newer account for your Facebook ads, Facebook will charge you more for CPC as well as CPM as opposed to others who have spent more time and money on Facebook ad platform.

        Your CPC/CPM cost also relates to your quality score of the ad. how your ad copy relates to the copy on the page you are sending the traffic to.

        At the end of the day, even if your suggested bid is $.77 and you put a lower number, your ad will eventually be served but it will happen later on. Hope this helped.
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      • Profile picture of the author dicbo
        Originally Posted by Saintsfan40 View Post

        I hear ya. It just sucks the "Gurus" find their ways around it while we're left in the dust. Or they find a way to bribe Mr Zuckerberg. Oh well.
        Originally Posted by Saintsfan40 View Post

        Funny thing is, I see newsfeed ads constantly running on my feed. This morning I already see 3 with "First Name" feeds "It's a Name Thing, You Wouldn't Understand" ads. Those suckers have like thousands of shares, likes etc. And you know damn well they're making serious bank. I tried one of those yesterday and my ad was disapproved. And yes, it does piss me off their ads are getting approved and mine aren't.

        Another thing is I have no clue how these guys are getting CPC at 0.04 to 0.12 cents a click. All of mine are way too high.

        I'm currently running another different ad this morning, not name related. My suggested bid is at $0.77 - 2.02 USD. And that's with laser targeting. I'm like WTF!
        Hey

        I hear ya. It can be frustrating but there is always a way around everything. First, to get a low bid you need to be in a market that no one else is. That is why just copying the hot trend usually wont work because you are competing against all the other bidders. Even if your ad is super targeted it will cost you a lot because you are still up against everybody in the same Market. So find a fresh Market.

        For your ads not getting approved, there is a way to get all your ads approved by Facebook. You still can run ads by last name and birth year, i just ran one yesterday! Just follow this Tutorial: How to target audience by last name on Facebook - Teespring Shirts -
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  • Profile picture of the author Rus Sells
    The real problem is that people figure out a great way to make money, like FB and Tee shirts. Then they create a course about it and sell multiple thousands of it to people.

    And yes, people do make money but when you move 1000's of units of the course you now have multiple 1000's of people doing it which ends up ruining it.

    Now there's a huge increase of these t-shirt type ads and the ad team begins to see a trend, begins to see a lot of ads that are breaking the Terms of service, etc. etc.

    Then it gets shut down. Sooo the real reason behind creating the course was???
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    • Profile picture of the author GlenH
      Originally Posted by Rus Sells View Post

      The real problem is that people figure out a great way to make money, like FB and Tee shirts. Then they create a course about it and sell multiple thousands of it to people.

      And yes, people do make money but when you move 1000's of units of the course you now have multiple 1000's of people doing it which ends up ruining it.

      Now there's a huge increase of these t-shirt type ads and the ad team begins to see a trend, begins to see a lot of ads that are breaking the Terms of service, etc. etc.

      Then it gets shut down. Sooo the real reason behind creating the course was???
      That is so right....

      If you were one of the first in on this T-Shirt Facbeook thing, you would have a made a nice cash killing, but now with all the courses out there on how to make money from T-Spring, all the tens of thousands of late-comers to this little money making technique are struggling

      As has always been the case....a new strategy comes out....a few make most of the money because they are early in.

      Other marketers get hold of it. It's abused, and so it becomes much less effective for all because FB has woken up.
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  • Profile picture of the author Steven Roberts
    You won't get cheap ads until the campaign has a chance to settle, and the clickthrough gets established. It takes a bit of nerve but give your ad at least 24 hours and you should see the CPC decline if the clickthrough rate is good enough. Then you can consider switching to CPM. As others have pointed out, once something gets done to death you have to find other angles which means getting creative. Although most WSOs seem to promise great things if you just follow the plan, the truth is that if everyone does that, it won't work. So if sports teams, birthyears, first names and last names are over cooked, what else is there? My suggestion would be to try find differentiators in careers, language and territory, but you can probably think of plenty of other better ideas.
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  • Profile picture of the author searchnology
    The "other" guys do what most can't because they have deeper pockets. Very similar to an AdWords campaign, they can run campaigns at a loss until the CTRs level out and eventually decline and they recoup their cost much further down the road. I realize everyone wants to do some form of bootstrapped online marketing here but just like the rest of the business world, making it that way is EXTREMELY rare...you need to spend money (a lot more than most have or are willing to invest) to make money...Facebook advertising is no different.
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    • Profile picture of the author Saintsfan40
      Thanks guys. Makes perfect sense. Takes a lot of practice and a lot of testing.
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  • Profile picture of the author NewParadigm
    I see FB being replaced by an open source alternative in the near future. Just like friendster/myspace, people can shift to alternatives in a big hurry. The pressure for FB as a public company to monetize always has them push the limits too quick. A prime example is groupon who had a good thing but turned into irrelevant almost spam like offers. With some network migration tools, an alternative will make it real easy to port over your friends/groups/photos etc...
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  • Profile picture of the author globalexperts
    I think some of you guys are doing it wrong in Facebook ads. You don't want to put manual bids. You always wanted to go for optimized CPM. Facebook knows best so let them optimize your campaign to your reach your goal!

    Most of my campaigns have over 10% CTR and even over 30% CTR using optimized CPM and $0.01 CPC. It may not always be possible in niches with high competition. But it still gives better results compared to manual bids.
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    • Profile picture of the author Loloy Diango
      Originally Posted by globalexperts View Post

      I think some of you guys are doing it wrong in Facebook ads. You don't want to put manual bids. You always wanted to go for optimized CPM. Facebook knows best so let them optimize your campaign to your reach your goal!

      Most of my campaigns have over 10% CTR and even over 30% CTR using optimized CPM and $0.01 CPC. It may not always be possible in niches with high competition. But it still gives better results compared to manual bids.
      How do you do this, Globalexperts? Is it in the design of the FB ad? In its copy? Or in the targeting in interests/audience?
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      • Profile picture of the author Elenny
        I'm new to this as well. Some people say I'm late for the party, but I think the key is trial and error, like most other things in life. Good luck!
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  • Profile picture of the author shafeeqts
    you must spend more than $500 on facebook advertising if you are new to facebook ads and you need to create same ads by different targeting. then you will get better idea for targeting to real buyer.
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    • Profile picture of the author kingmartin06
      Would you recommend using side ads or promoting teespring through newsfeed? I don't have any type of page set up..would you recommend setting up a page and promoting the page, and would you recommend promoting a page to specific niche you are looking to sell a shirt for or could I do a custom shirts type page? What are your suggestions. As you can tell I am new to this. Thanks for the help
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  • Profile picture of the author JCorp
    For now, use Newsfeed ads for your tee campaigns. Then later, you can experiment with other options (sidebar, etc.)
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    • Profile picture of the author kingmartin06
      Newsfeed ads were my original thought until I started creating my ad and it will only let me do newsfeed ads to a page that I create, so if I go in in create a page to enable the newsfeed ad feature wouldn't that be pointless seeing as how it would be a brand new page with 0 likes, post engagement, etc? Would I be better off first building a page up?
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      • Profile picture of the author globalexperts
        Originally Posted by kingmartin06 View Post

        Newsfeed ads were my original thought until I started creating my ad and it will only let me do newsfeed ads to a page that I create, so if I go in in create a page to enable the newsfeed ad feature wouldn't that be pointless seeing as how it would be a brand new page with 0 likes, post engagement, etc? Would I be better off first building a page up?
        In my experience, only a few people visit the actual fan page, so it would not matter if it has 0 likes. Also, you will get likes along the way as you continue to run your newsfeed ads.
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        • Profile picture of the author kingmartin06
          After 271 post engagements .13 per post engagement reach 14,967 and spent 17.49 total spent 36.81 with only 3 shirts sold would you stop the campaign and call it a loss?
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      • Profile picture of the author Mike Hill
        Originally Posted by kingmartin06 View Post

        Newsfeed ads were my original thought until I started creating my ad and it will only let me do newsfeed ads to a page that I create, so if I go in in create a page to enable the newsfeed ad feature wouldn't that be pointless seeing as how it would be a brand new page with 0 likes, post engagement, etc? Would I be better off first building a page up?
        No, no no... It just associates your page with the ad when it serves it up. You have to target your interest groups. If you choose Clicks to website or website conversion then it will serve the newsfeed ads to your target group (audience) you have targeted for. It will NOT show up on your page.

        When you create an ad you select website conversions or clicks to website, you're not promoting the page (I hope) LOL
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        • Profile picture of the author kingmartin06
          Thank you for your help..I was doing a post page engagement ads, it had a lot of engagement with 3 sales but that's it..too much of a loss so I stopped the campaign. It was my first try, I think next time I will try the clicks to website..I'm new to this and am learning. Hopefully I can find something that will succeed. Thank you for your help.
          Originally Posted by Mike Hill View Post

          No, no no... It just associates your page with the ad when it serves it up. You have to target your interest groups. If you choose Clicks to website or website conversion then it will serve the newsfeed ads to your target group (audience) you have targeted for. It will NOT show up on your page.

          When you create an ad you select website conversions or clicks to website, you're not promoting the page (I hope) LOL
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  • Profile picture of the author JCorp
    Why do you have 2 "spent" amounts? 1 is for $17.49 and the other $36.81. Is it the 2 of those together or just $36.81?

    Anyways, if it's $36.81 and you sold 3 shirts, some people would ditch it... but, you've got a potential "goldmine" with this campaign. I WOULD, this is for me... I would let it run to $50. If I get another sale... or even if I don't... I'll look at the reports and target my audience from there, possibly taking away, or adding new interests.
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  • Profile picture of the author rowdydeez
    Can anyone shed some light,

    If I upload my own image to teespring the price per shirt skyrockets to $18.10 for the cheapest style. I've tried using white/black or removing parts of the image to make it smaller but no luck. Any reason why it's so high?
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    • Profile picture of the author Mike Hill
      Originally Posted by rowdydeez View Post

      Can anyone shed some light,

      If I upload my own image to teespring the price per shirt skyrockets to $18.10 for the cheapest style. I've tried using white/black or removing parts of the image to make it smaller but no luck. Any reason why it's so high?
      It's because you have multiple layered colors. Could be from shading even if it's the same color if it's a different tone it will count as an added color. I had the same problem but went back and fixed my design. Problem solved.

      Someone the other day had explained how to do it in Photoshop but I can't remember where that was in this forum. I just went back and eliminated all the shading in my design because it wasn't necessary for such a simple design I had.
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  • Profile picture of the author rowdydeez
    did some image adjustment and it worked, thanks!
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