Calling all Facebook experts..

by GlenH
7 replies
I need some advice as to the best approach.

I have 6 software product that I have developed and market and I'm about to create a Facebook presence, but I'm not sure what the best approach is.


1...Is it best to create just one business Facebook page and showcase all my products within that one Facebook account (basically having fan pages for each product). OR

2...Create separate FB accounts for each individual product OR

3...Do both.

Any advise is greatly appreciated

Glen
#calling #experts #facebook
  • Profile picture of the author JCorp
    Well, I would probably create a brand on FB utilizing a FAN PAGE. This brand would then showcase all of the softwares that you have. But, use it only as a gateway to build your list or to send traffic directly to an outside FB website. Fanpages are great, but you always want to be funneling traffic to your own assets; email lists, websites, etc.
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    • Profile picture of the author GlenH
      Originally Posted by JCorp View Post

      Well, I would probably create a brand on FB utilizing a FAN PAGE. This brand would then showcase all of the softwares that you have. But, use it only as a gateway to build your list or to send traffic directly to an outside FB website. Fanpages are great, but you always want to be funneling traffic to your own assets; email lists, websites, etc.
      Thanks JCorp.

      Sorry, I should have said, I do already have separate websites for each product.

      Each product also has it's own 'squeeze page'
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  • Profile picture of the author sarah23
    i would suggest to create separate page for each product.
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  • Profile picture of the author darkc0de1
    Use your Facebook account to create your FB Fan Page.

    Advantage: You can invite all your friends to like your page

    Tips:
    - Use a software to extract FB user ID's from FB Groups and Pages.
    - Those groups and pages should be similar to your software product.
    - Create an FB Ads about your product.
    - Use Power Editor and Create custom audiences then upload those user ID's
    - Now you have a very targeted leads for your software product.
    - Customize your Ads with interest and lookalike audiences. See also this thread about lookalike audiences: http://www.warriorforum.com/social-m...te-2014-a.html
    - Use good eye catching images for your ads.
    - Create a good headline to get attention of your audiences
    - Create a body with something you offer like discounts or advantages using your software.

    I hope it helps!
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    • Profile picture of the author melvinsh
      Originally Posted by darkc0de1 View Post

      Use your Facebook account to create your FB Fan Page.

      Advantage: You can invite all your friends to like your page

      Tips:
      - Use a software to extract FB user ID's from FB Groups and Pages.
      - Those groups and pages should be similar to your software product.
      - Create an FB Ads about your product.
      - Use Power Editor and Create custom audiences then upload those user ID's
      - Now you have a very targeted leads for your software product.
      - Customize your Ads with interest and lookalike audiences. See also this thread about lookalike audiences: http://www.warriorforum.com/social-m...te-2014-a.html
      - Use good eye catching images for your ads.
      - Create a good headline to get attention of your audiences
      - Create a body with something you offer like discounts or advantages using your software.

      I hope it helps!
      Do you suggest running campaigns for likes or website clicks? Also I was running campaigns in facebook for likes and I had campaign set at .16 CPC but when someone liked it, charges me over $1, has this ever happened to you?
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  • Profile picture of the author melvinsh
    Originally Posted by GlenH View Post

    I need some advice as to the best approach.

    I have 6 software product that I have developed and market and I'm about to create a Facebook presence, but I'm not sure what the best approach is.


    1...Is it best to create just one business Facebook page and showcase all my products within that one Facebook account (basically having fan pages for each product). OR

    2...Create separate FB accounts for each individual product OR

    3...Do both.

    Any advise is greatly appreciated

    Glen
    Hello, as long as your products are related put them under 1 page and start branding yourself. You can focus on this 1 page. Although, if you have no one else who has already created pages for it, I would if I were you since they come up in search engines. It really does not matter if you can spend the time to manage them all properly.
    Signature
    Syndr.com - Social Media Syndication - stop buying fake shares & likes! Get Real Shares from Onlywire & Sendible users managing their own social profiles! Drip feed - Anonymous Shares - Spun Content - View Reports - FREE Accounts - 45+ Social Networks - Take The Tour

    Wanna run a successful Giveaway? SKYPE: Justin.chasar I can get you 1000s of real subscribers, facebook likes, etc. in days
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  • Profile picture of the author pryidevsblog
    Well, I am not consider myself in Facebook expert but I think the best thing is that you can create the separate page for the separate product. It's more beneficial.
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