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Anyone having trouble with FB ads?

by jsk13
1 replies
Hey,

Wondering if anyone having trouble with FB blowing through daily budget way too fast.

I targeted a custom audience of 16,000, with $5/day to start

Facebook literally blew past the budget in 5 minutes and exposed it to 155 reach only.

I find this very weird as this never happened to any of more ads, I tried 50 to 60 ads before.

Anyone experiencing this problem?
#ads #trouble
  • Profile picture of the author jgant
    Sometimes it happens on days 1 and even day 2 can result in poor performance. Keep the budget low and let it run for 3 to 5 days. For some reason FB ads take a bit to run properly.

    I've also had problems when increasing a budget from a low amount ($10) to $100+ in one go - it blew through budgets. So now I start at $5 to $10 per day and increase in $5 to $15 increments over time as long as it performs well.
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