spent $100 on facebook ads with no results?

I'd recommend just going 1 day with a $25 spend.

That one day is usually all you need to know if you are getting a good CPC / sales / profit.

That's an easy way to save yourself $75 and / or at least change parts of your campaign

Do not spend too much at a time. Test things first.

Most clicks from Fb show up in Google Analytics under direct traffic, so I have to write my own script to traffic the results of FB campaign.

1) You won't make sales in a few days unless you sell T-shirts or something. People need to visit a page a few times before making purchase decision.

2) The landing page design on FB is different from the one used for search traffic beuase visitors are at different stages of buying decision.

With knowing the niche, landing page etc, hard to tell what went wrong or not wrong at all.

Did you ever try to optimize your ads? You CAN'T just let it run for 4 days. 90% of the ads will not achieve your desired goals on the first day. That's why you need to keep on optimizing it, change the ad copy, pause low-performing ad images, etc..

$100 is not really a big enough budget, for starters. As far as "few clicks" that really doesn't tell us much if you had 15-20 clicks and got 0 sales then I would deem that campaign incomplete. I wouldn't touch paid advertising with a small budget unless 1) It's an extremely targeted product/service to an extremely targeted demographic or 2) the CPC is extremely low to get a better idea of clicks/sales ratio. Given the information you've provided, there really is no solid advice to give.

Were you doing a "LIKE" campaign?

Also, what we're you promoting?

Provide as much detail as possible so we can give you clear answers/solutions.

But $100 is definitely too much for a test, but that depends on what you're promoting and how much it is.

Say for instance, I'm selling a product where the commission is $25. The most I'd spend on ads would be $25, to as high as $50 MAX. I'll spend what I'll make on ads, maybe double it.

Hey Everyone,

Thank you for your advice and tips.

However, all of you missed my main point, which is targeting.

If I was running an ad like this on google adwords, I would be sure it will reach right target audience.

But not the case with facebook. Facebook showed my ad to people who had nothing to do with product I offered, which is related to Email Marketing

Instead it was shown to a completely different group of advertisers.

And number of clicks FB showed me was way more than what I could see in google analytics and StatsConunter

I really am doubtful about FB ad system regarding accuracy of stats and targeted marketing.

Agree with many of the above. Test TEST TEST.
Be prepared to lose money every time. It takes alot of trial and error to find that winning hand. Good luck!

People need to understand that Facebook ads is not for SALES. It is for building your BRAND, building your audience. If your ad campaign is successful it may convert into real sales one day if you continue to stimulate your audience with a good social media marketing. If you want to sale something right now, you need to use Google ads. Why? Because people use google to find exact thing online. i.e. they are interested in it, they have a need for it. It means that there are a good chance they will click on your relevant ad and purchase it. People go to Facebook to boost their social life, not to buy something or find what to buy. The only great thing about Facebook ads is that they will be aware of you and your products and when the time comes there is a possibility that will come to you. So in a nutshell, Facebook= building audience, Google= instant sales. Is it clear now? If not, feel free to start a discussion and I will provide you with more details.

There can be many factors leading to this. However what I would recommend is to give away freebies first instead of a sales promo. Think abt it, how comfortable will an average joe be to take out his credit card details and buy from someone he nv meet before. Hence probably you could offer sth valuable first, and slowly build a rs with ya subs. Once u gain their trust, you will start to buy from u when u promote a sales.

First note;
FB ads are not make for direct sales, neither the FB user is in buying mode on facebook.

Then when you have a new FB page, you must spend on ads to build brand, also get fans/likes, build at first 1000 fans before you do step Nr. 2.

Then when you have fans, post content on it, the first content you must spend little as $5 to reach it out, so that more fans see your content and can share it so you get traffic....

After then when you have setup these steps first,then do FB ad campaign, but only to build a email list not to make direct sales. Give value in your list and then you will make sales from your list, not from facebook.

Note; (correct me if I wrong)
FB has changed some rules.... when you do ad campaign to target people, groups, when you have selected groups with the FB ad manager tool, then set your campaign to CPM, not CPC, only with CPM you forces facebook to deliver the ads to your selected groups/target interests, with CPC not.

Selected target interests and groups - set CPM bid not CPC. If the ctr is lower than 0,05% (who is nothing in my eyes, other PPC traffic has way higher ctr), if this is the case, only than switch to CPC bid.

Last note; read marketing studies, learn from it, then you will see, that cold traffic visits your site 4-7 times again before they buy your product.


marco005

2014 thread - I expect FB has changed quite a bit since then