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Who Says Facebook Reach is Only 2%???

by wolfmmiii
13 replies
Guys/Gals...

We've all seen the "sky is falling" posts about how Facebook is killing "reach" to force us to buy exposure in the form of boosted posts.

I've been telling people all along it's much ado about nothing.

I own a youth soccer site that caters to my local fans in my area. The site and the FB page have been largely dormant over the last few months since the high school season ended in November.

I just posted a piece of content yesterday to the Facebook page. The page has just over 1300 fans. Know how many people have seen the post already? Over 400. That's a reach of over 30% for a page that's been largely dormant for months.

It's not 100% but it is certainly a far cry from the 2% numbers I've seen thrown around.

The lesson learned?

If you have a REAL audience (not "bought" fans) that values your content, the 2% reach is, in fact, much ado about nothing.

Produce QUALITY content, target your audience, and engage your fans and you WILL be rewarded.
#facebook #reach
  • Profile picture of the author gillies8888
    Sounds good! And the chances are you will hit 30-50%

    Try a football page with over 250k likes worldwide and you will see the difference.

    As soon as pages hit the magic 10k Life gets harder.
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  • Profile picture of the author iluvatoq
    Yeah don't think you are special . Every single like of my page is legit ( either ads by facebook or organic ) . Did not buy a single one, and i have 455k likes .

    Numbers don't lie . The reach has been down .. WAAAAAY down .
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  • Profile picture of the author HyperVyper
    It's affecting larger pages like mine, with over 307K Likes. I have real Likes and users in my page, and I used to have over 400,000+ People talking about the page, but now the average post crashed more than 80%, less than 1% seen, on average. I think Facebook set it in a way so pages lower than 100 K Likes are not affected so they're more encouraged to get more Likes while other bigger pages like mine are hurting.
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    • Profile picture of the author rdrm
      Not true. I HAD a very active 1m+ page, naturally grown. It used to have 10m+ reach 6 months ago, not it has 200k reach. Each post used to have 300k+ reach (20-30%), not it barely has 15-30k reach.

      This has nothing to do with content, I never changed the way I manage my page, I never bought fans. In my opinion a facebook algorithm killed the reach. And why....I have no idea why.
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      • Profile picture of the author cayne
        Originally Posted by rdrm View Post

        Not true. I HAD a very active 1m+ page, naturally grown. It used to have 10m+ reach 6 months ago, not it has 200k reach. Each post used to have 300k+ reach (20-30%), not it barely has 15-30k reach.

        This has nothing to do with content, I never changed the way I manage my page, I never bought fans. In my opinion a facebook algorithm killed the reach. And why....I have no idea why.
        Amen.

        Good to see at least some people here know what they're talking about. Do you mind sharing your page? (Maybe via PM?)
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        • Profile picture of the author rdrm
          Sorry, I'm not showing my page, but I'll show a similar one.

          https://www.facebook.com/diycozyhome

          This page used to have 20k+ likes/shares per post.

          Now it can barely make 1-2k likes/shares.

          Go back to dec. 2013 and see the likes on each post. It is a catastrophe.

          At the same time, some pages went crazy. See the 9gag page, it has 8m talking about! Everything goes viral on there, most of the posts have 100k+ likes. I think that this is maybe because it's verified, or...who knows.
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  • Profile picture of the author thetacrm
    Originally Posted by wolfmmiii View Post

    I just posted a piece of content yesterday to the Facebook page. The page has just over 1300 fans. Know how many people have seen the post already? Over 400. That's a reach of over 30% for a page that's been largely dormant for months.
    While that might appear great and give results, let us consider how good are those statistics?
    • Did the FB page fan actually see and read the post? Or did he just browse over it without reading it?

    A view is not always the view you expect. Further, each of the fan have an option to mute the notifications of some pages. And FB is going to show them those notifications which are most recent.

    It is virtually impossible for FB to show to users all the notifications from all the FB pages they have liked. Think about that.

    A Facebook page post is nothing in comparison to email sent to a subscribed user. It gives an apparent feeling of push marketing, but it is not. It is rather vague marketing without true statistics of who has actually read it.

    That is why there are interactions. If there are interactions, like comments, one has more clear insight of the impact of such communication.

    My advise is to measure the ratio of pages views and interactions. You need buyers or clients or active users. So, ask yourself, what is the ratio between the views and interactions?

    If ratio is 10 interactions out of 10 views, you would have a good close group of people actually following everything you say.

    If your ratio is 1 interaction or activity per each 10,000 views of your page post, you may as well be skipping FB posts altogether. Maybe it is more worth doing something else.
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  • Profile picture of the author Mike Martel
    Here's my experience - I have a couple pages one of 330k and a small one with about 10k. the 330k one will only get about 5,000 views per post and the 10k will get about 800.

    I am starting to think fans of your pages really don't matter anymore. The key is using ads and promoted posts to target the fans of pages that are your target audience. Link to a native ad on your blog or landing page with a giveaway and tripwire to pay for your advertising and it works pretty good. The other thing is pictures. Use pictures with your links that catch peoples' eyes and make them click.
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  • Profile picture of the author st0nec0ld
    Some people forget that the key to be successful on using social media is to actually engage and socialize.
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    • Profile picture of the author thetacrm
      Originally Posted by st0nec0ld View Post

      Some people forget that the key to be successful on using social media is to actually engage and socialize.
      That is the apparent way to get successful, if we define successful as having increased leads and conversions.

      We maintain more than 120 FB pages, and some are for years being engaged, socialized, shared, have many likes and people read them, but that is not making leads and very very few conversions in comparison to a paid campaign on Facebook where few hundreds of dollars may bring few hundreds of new leads and good conversions.

      As it is paramount for us to use least expensive and least time consuming methods of marketing, a paid campaign on Facebook is much more affordable than apparently free engagement with people and socializing.

      Unless you have a very viral method of marketing, it would be extremely hard to bring 100,000 people onto a single FB page post without using paid advertising.
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  • Profile picture of the author JCorp
    I don't care much about the free engagements, although they're good and to me, they're just "icing on the cake".

    Now, we're seeing great results targeting our fans using FB ads.
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  • Profile picture of the author shriganeshkrupa
    I don't believe that facebook reach is getting less,it is helping me in increasing my business,till date it has not affected my business and i am getting regular leads or say enquiry for my product .
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  • Profile picture of the author asapsirris
    Idk about you but my reach took a huge dive recently and it has nothing to do about content. I've checked the engagement/Reach ratio and they are just as good if not better than my posts previous to April 28th. Right after april 28th my reach took a dive to about 1-2% and sometimes less than 1%.

    Anyone else see a decline?

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